Student 1: James
It is true that the two tools accurately describe one’s type of lifestyle and the place he/she resides. The VALs survey has two categories, one of them being primary and the other one secondary. One of the primary lifestyles is makers, and an example of the secondary category is Achievers. The characteristics of these lifestyle types are having vital interests in certain things, having a craving for outdoor activities, being protective of their own, wanting to own property and being private and professional. The tapestry survey gives an accurate depiction of the characteristics of Louisville, Kentucky. The tool also outlines the characteristics of the area, such as low population density. Indeed, the two tools can be so useful in marketing.
Student 2: Martha
Indeed, one of the categories of the VALs survey tool is thinkers and innovators. The two types’ characteristics are having an irk of trying and experiencing new things and always looking for excitement. Indeed, such features fit a consumer because consumers are always looking for original and unique items. Besides, esri.com can be useful in marketing because it gives an accurate representation of the average age, income and population of a particular location. The tool can also provide for the target audience of whichever product or service one wants to market. The tool helps in identifying the most convenient place for opening a store.