Supporting Information
Lazada utilizes business to business to consumer business (B2B2C) model to generate revenue. As such, the company utilizes merchants to sell goods on their platform and provides a variety of categories such as health and beauty. Therefore, Lazada, therefore, generates revenue by earning a commission of each sale by third party agents. The commission ranges from 5% to 12%, with an additional fee of 2% as a payment fee. As a result, selling on Lazada is profitable and has thus developed itself as the biggest e-commerce platform in Singapore.
Lazada offers a competitive advantage over its competitors since it targets consumers having internet access via smartphones, desktops, or tablets. Also, the company has developed a competitive edge by maximally utilizing external forces having viable marketing opportunities. Also, the company has increasingly expanded its product varieties in a manner that fulfills its customer desires. As such, the firm has developed a competitive edge in the market relative to other e-commerce firms in Singapore. Finally, the company pioneered free shipping of its goods and services to its customers hence developing a competitive edge over its competitors.
Moreover, Lazada utilizes pure online consumer purchasing journey as illustrated in the figure below:
As such, the purchasing journey map used by Lazada has simplified its online shopping hence assisting its merchants in maximizing their sales through increased engagement levels. The company’s clients have, therefore, developed a consumer-centric behavior required by the firm to raise its revenue margins. Consequently, the purchasing journey map has helped Lazada have a huge customer base in Singapore, thus maximizing its profit margins. As a result, the firm has embarked on developing a strong customer experience to improve its marketing strategy.
The topic of the Infographic
| RECOMMENDATIONS ON HOW LAZADA CAN OPTIMIZE ITS REVENUE |
In the table below, enter the facts contained in your infographic, how they are represented graphically and their source. (min 15 sources)
| # | Fact | Graphical representation | Source |
| 1 | Understanding the workplace environment | Cite: (Lazada marketplace, 2019) Original link: https://www.nexea.co/insights-lazada-business-model-revenue-model/ | |
| 2 | Lazada background illustrates that the company has a huge customer base in Southeast Asia. | Cite: (Statista, 2018) Original link: https://www.statista.com/statistics/964676/indonesia-popular-product-categories-on-lazada/ | |
| 3 | Five key points that need to be articulated before developing an e-commerce firm | Cite: (EcomEye, 2018) Original link: http://ecomeye.com/vietnam-ecommerce-five-key-things/ | |
| 4 | Some of the major products sold by Lazada | Cite: (china brands, 2018) Original link: https://www.chinabrands.com/dropshipping/article-what-are-the-top-selling-products-to-sell-on-lazada-14656.html | |
| 5 | Products with a high customer experience | Cite: (Philippines brands, 2019) Original link: https://play.google.com/store/apps/details?id=com.lazada.android&hl=en | |
| 6 | The company’s marketing progress | Cite: Original link: https://finance.yahoo.com/news/lazadas-record-breaking-11-11-122300063.html
| |
| 7 | The most effective e-commerce platforms in Asia | Cite: (Sasakul, 2019) Original link: https://techsauce.co/en/pr-news/Top-E-commerce-in-Southeast-Asia-Q2-2019 | |
| 8 | Major markets for Lazada in Singapore and Southeast Asia. | Cite: (Katrina & Benedict, 2019) Original link: https://janio.asia/articles/when-do-malaysia-s-e-commerce-shopping-sales-take-place/ | |
| 9 | Company’s top competitors | Cite: (SimilarWeb, 2016) Original link: https://sg.news.yahoo.com/thailand-does-lazada-compare-five-competitors-104908105.html | |
| 10 | Lazada e-commerce marketing rival | Cite: (Zoleta, 2019) Original link: https://www.moneymax.ph/personal-finance/articles/lazada-vs-shopee-review
| |
| 11 | The company’s big data | Cite: (Big Data and Analytics Innovation Summit Singapore, 2018) | |
| 12 | Big data utilized by Lazada to achieve market sustainability | Cite: (Malicki, 2016) Original link: https://e27.co/lazada-alibabas-big-bet-m-commerce-hard-lazada-mobile-first-20160419/ | |
| 13 | The use of big data in fulfilling the company’s duties | Cite: (Big Data and Analytics Innovation Summit Singapore, 2018) | |
| 14 | Conclusion on some of the best practices by Lazada | Cite: (Loras, 2016) Original link: https://www.clickz.com/why-alibabas-1-billion-lazada-deal-is-good-for-business-in-southeast-asia/97856/ | |
| 15 | Cite: (tang, 2019) Original link: https://entrepreneurcampfire.com/sell-on-lazada-malaysia/ |