The privacy of information
The privacy of information is an essential aspect of cloud services. Each customer and user expects non-disclosure of web viewing information and interaction habits to other users. Reputation requests should be inaccessible to other users to avoid breaching customer privacy and further availing the receiver with a lot of information about customers’ interests, habits, and activities.
A unique multitenancy profile is a feature presented by reputation services. Multitenancy refers to a mode of software operation whereby multiple applications work in the same environment. For example, tenants are logically isolated but integrated in the physical sense. In a case where a software vendor owns a reputation, customers purchase services that guide them on the reliability and trustworthiness of the items before they access them. This is regardless of the consumer’s location, be it a user browsing in URL on the internet in a specific place or an employee using a corporate network to browsing a particular web. Each individual receives a unique response to the request made as offered by the service.
In some instances, the request can be tied to the user and further to the organization if the user has membership in the customer organization. The request often has value. In case one identifies the preferences of a consumer on web properties, he/she can direct sales efforts on their preferences. This is a method used by search engines and social media platforms in generating revenue. Whenever a service realizes customers demonstrated interest on the web, they will start advertising their products and, in the process, broaden their target audience.
Aggregated reputation requests provide valuable information about an enterprise as compared to isolated reputation requests. For example, in an Organisation, through employees’ interests, it is easy to know about organization activities, future direction, customer interaction, market strategies, pricing models, and sales forecasts. However, information from one employee cannot guarantee the accuracy of this information.