The Research task of how Shell South Africa uses environmental scanning to gain competitive advantage and strategies will assist them.

Research hypothesis

Due the major talk of the Covid-19 virus, globally there has been a talk and a major drop in the value of oil and therefore we may expect a drop-in fuel prices in South Africa and for Shell SA. This Global epidemic is a major opportunity that will focus on advertising themselves on social media and as well television. This Greatly impacts them and will focus their resources on the Market and MACRO environment due to this being a globally epidemic. And how Shell can keep their competitive advantage during this epidemic.  By the use of the following environmental analysis and use of integrations strategies. Shell CAN keep his competitive.

Business Environments.

MICRO ENVIRONMENT

• RESOURCE BASED-ANALYSIS:The resource-based approach is a managerial framework used to determine the strategic resources a firm can exploit to achieve sustainable competitive advantage. The Total S.A having a strong Brand name it falls under their intangible Resource and being a valuable asset the fuel station. Shell SA as well holds environmental resource being their solar panels being a tangible resource and adding value to the business labeling it as an Environmentally friendly fuel station and Creating an online vehicle and fuel catalogue. Allowing customers to view Total products without having to waste petrol to go the physical shop and find their products. These two resources will greatly impact the station popularity of the Total Solar range of products, this project has the potential to create new job opportunities through the selling and distribution process. Adding value to Shell SA. By the use of solar panels and use of the online brochures they lessening the cost put to the purchase of electricity and will in the long term being major profits and value to the environment. https://www.shell.co.za/energy-and-innovation.html

 MACRO ENVIROMENT

• PESTLE ANALYSIS:

1. POLICTICAL/ ECONOMIC– The south African President Cyril Ramaphosa has recently came to the nation commenting on the economic status of South Africa and that it has gone I to an economic recession. Due to many occurrences of load shedding in the past few months losing major working hours by the day and therefore losing productivity. Eskom has had a lack maintenance on their fuel stations therefore leading the load shedding. And the major impact of corona virus. The corona virus Has become major factor towards the economy of south Africa. Resulting in a National lock down of south Africa. All civilians have to go into quarantine for 21 days. Meaning they will be no major income from any Shop nationwide even internationally in major countries of the world. The corona virus has brought a major drop to the Fuel industry cutting prices by over 56% for crude oil. Bringing a major drop across all business boards. Bringing a drop of fuel prices in the near April but also bring a major inflation in the near future. Only allowing a collective number of businesses to stay open and operating. Medical personal and as well supermarkets and obviously the military for they were instructed to assist the police in order to maintain the lock down.

• Shell S.A van this an opportunity to provide services to the Military of South Africa to provide them fuel as well as the medical teams and the Supermarket personal.
• Civilians are allowed to exit their homes to retrieve medical help and basic needs.

By constantly checking up on the political and economic state of South Africa, shell can predict and prepare and equip themselves if there are any major changes to the country’s economic and political system. Therefore, they will always will be at and advantage against competitors

Socio-economic:

South Africa already known as the country with the highest number of HIV/AIDS cases. Total SA is aware of the HIV/Aids epidemic and seeks to minimize the social economic and the effects it has on the company employees through pro-active HIV/Aids programmed:

Shell SA commits addresses HIV and Aids:

• HIV-positive employees will be treated with equality to that of any employee
• HIV-positive employees are bound by the same contractual obligations as all other employees.
• HIV/Aids education and awareness training will be made available to all employees;
• Affected employees are referred to appropriate professionals for medical and/or counselling services;
• Consultation with affected employees in managing their illness will also be ensured.

Also seen in shell Nigeria they have a number of campaigns on the fight of HIV/AIDS, results having an annual number of 50,000+ contract workers also benefit from the workplace HIV/AIDS program by participation in targeted awareness and prevention activities.

Shells SA and Shell Nigerian the past have delivered 271 lectures to some 9,400 people, including women and young people in schools and communities and over radio and television in 2004. Talking about the dangers of HIV/AIDS and how to prevent it from happening and how to treat it.

Economic issues of SA.  Shell is deducing methods and way to counter the This social issue in south Africa where there is a number of cases where employees, customers and everyday southe Africans are discriminated by their disease. This will bring great positive publicity. And will bring in major other investors.

This info was found on:

http://archive.gbchealth.org/member_profiles/1309/

https://www.shell.co.za/about-us/our-values.html

TECHNOLOGY:

The improvement of technology has and is going towards the eco-friendlier machinery. Such as Elon musk and the invention of the TESLA CAR. Running purely on renewable electricity and solar energy. Therefore, Innovation and technology are vital to providing a wider, more sustainable mix of energy resources for the world’s growing population. Thousands of Shell scientists, researchers and engineers around the globe are working to develop tomorrow’s ground-breaking solutions, collaborating with experts and specialists beyond our industry. https://www.shell.co.za/energy-and-innovation/the-energy-future.html

• Shell has been a pioneering inn technology in the past years. Today they have become one the biggest investors in Research and Development in the fuel industry, spending more than $1 billion each year to make their ideas and plan come into action.
• They also work with governments, world-class academics and industry specialists, partners and exchange input to find a new solution inside and beyond the energy sector to drive innovation forward. Open innovation can help speed up and deliver more cost-effectively developments in areas such as natural gas, biofuels, solar power, water treatment, CO₂management and energy efficiency.
• Also developing new innovative ways to make operations more efficient and help manage water consumption and carbon dioxide emissions.

By being in tune with the technological advancements of the world and the environmental state of the globe. It shows that Shell is aware of Global occurrences and advancements and will appeal more to consumers and investors then other stations. https://www.shell.co.za/energy-and-innovation/natural-gas.html

ENVIROMENTAL

The major and international discussion of becoming more environmentally aware has now began to make a major impact in the business world and especially the fuel industry now countries converting more to sustainable methods. Shell provides energy responsibly, helping the world move towards a future which eco-friendlier and sustainably across the globe. They’ve noticed the importance of climate change, along with their role in the making for greener planet improving the lives of the people. 
Environment | Shell South Africa www.shell.co.za

Carbon emissions.

• Shell has seen the climate challenge and the role of energy in enabling a decent quality of life. Believing that, while technological developments emerge, an effective policy and cultural change is essential to drive low-carbon business and consumer choices and opportunities.
• Shell supporting governments across the globe in this new direction where “pricing” mechanisms that deliver a meaningful cost on CO₂emissions, necessary to create transitions to lower-carbon power and fuel option.

AIR QUAILTY AND WATER SANITAION

• Producing and using fossil fuels can affect air quality. Their development of more efficient transport fuels for customers and focusing on improving motorists’ fuel efficiency. Also working to reduce air pollution from all their operations, including the emissions of
• Taking steps into managing their use of water and applying new approaches and technologies to reduce their use of fresh water. They do comply with all water regulations wherever they operate and also setting their own mandatory water standards, which match best practice for the business.https://www.shell.co.za/energy-and-innovation/deep-water.html

Tailoring their use of fresh water to local conditions, as water constraints tend to affect people at the local or regional level. In some cases, using alternatives to fresh water in their operations; these in clean recycled water, processed sewage water and desalinated water

LEGESLATION

The government institutions and frameworks in a country, while technically also political and thus subject to whichever political party holds the majority in a government body, are also legal and thus should be considered in a PESTLE analysis. Often Shell policies on their own are not enough to efficiently protect Shell and its workers, making Shell appear an undesirable place of employment that may repel skilled, talented workers.

• Discrimination laws are placed by the government to protect the employees and ensure that everyone in Shell is treated fairly and given the same opportunities, regardless of gender, age, disability, ethnicity, religion or sexual orientation.
• Laws are also placed to ensure a certain level of quality or reasonable price for certain products to keep the customer safe and prevent them for being provided. The industries this applies to find often their costs elevated.
• Shell is among the top companies that are targeted by the regulations. There are also health and employment safety regulations that are enforced on oil and gas companies. The regulations are likely to limit potential for the companies.
• Regulations have been set into place for carbon emissions and environmental safety and they have increased for all companies dealing with oil and gas, including shell. With the growing concerns on the drastic climatic changes and global warming, there is increased pressure on governments and international regulatory bodies to come up with new regulations that will help to minimize harm on the environment (Keetie, 2010).

With shell looking for new innovative ways to be more environmentally friendly they will have an advantage against others stations for they are abiding to the regulations for carbon emissions and trying to diminish their impact.

Weaknesses to strengths.

SWOT ANALYSIS OF SHELL:

A SWOT analysis a method used for a business to identify what in the business can be a major factor in their success. What strengths they can use, what weaknesses they can turn into strengths and what opportunities they can take advantage of and what threat are they to the business.

 STRENGTHS:

• Dealer Community: Shell has a strong relationship with its dealers that not only provide them with supplies but also focus on promoting the company’s products and training.
• Financial Position: Shell has a strong financial position with consecutive profits in the past 5 years, along with accumulated profit reserves that can be used to finance future capital expenditures.
• Return on Capital Expenditure: Shell has been successfully able to generate positive returns on the capital expenditure it has incurred on various projects in the past.
• Automation: of various stages of production has allowed the more efficient use of resources and reducing costs. It also allows for consistency in quality of its products and provides the ability to scale up and scale down production as per the demand in the market.
• Shell has a diversified workforce, with people of many geographical, racial, cultural and educational backgrounds that help the company by bringing in diverse ideas and methodologies of doing things.
• Shell has qualified and accredited professionals working under in its name
• Entering new markets: Shell’s innovative teams have allowed it to come up with new products and enter new markets. It has been successful in past, in most of the initiatives it has taken in new markets.
• Social Media: Shell has a strong presence on social media with more than millions of followers on the three most famous social media platforms: Facebook, Twitter and Instagram. It has high levels of customer engagement on these platforms with low customer response time.
• Website: Shell has a well-functioning and interactive website that draws a large number of internet traffic and sales.
• Portfolio: Shell has a large product portfolio where it provides products in a large range of categories. It has a number of unique product offerings that are not provided by competitors.

WEAKNESSES:

• High Sales Inventory: The time it takes for products to be purchased and sold are higher than the industry average, meaning that Shell builds up on inventory adding unnecessary costs to the business.
• Rented Property: A significant proportion of the property that Shell owns is rented rather than purchased. It has to pay large amounts of rent on these adding to its costs.
• Low current ratio: The current ratio that shows the company’s ability to meet its short-term financial obligations, is lower than the industry average. This could mean that the company could have liquidity problems in the future.
• The company has low levels of current assets compared to current liabilities, and this can create liquidity problems for it in operations.
• Cash flow problems: There is a lack of proper financial planning at Shell regarding cash flows, leading to certain circumstances where there isn’t enough cash flow as required leading to unnecessary unplanned borrowing.
• Integration: Shell’s current structure and culture have resulted in the failure of various mergers aimed at vertical integration.
• Diversification in the workforce: The workforce at Shell is concentrated with mostly local workers, and low amounts of workers from other racial backgrounds. Lack of diversification makes it difficult for employees from different racial background to adjust at the workplace, leading to loss of talent.
• Market Research: Shell has not conducted market research within the market that is serves since the past 2 years. As a result, it is making decisions based on 2 years old data, while customer needs may have evolved over time.
• High employee turnover rates: Shell has a higher employee turnover rate compared to competitors. This means that it has more people leaving the job, and as a result, it is spending more on training and development as employees keep leaving and joining.
• Quality Control: Shell has a lower budget for its quality control department than competitors. This leads to lack of consistency and the possibility of damage to quality across its various outlets.

OPPOUTUNITIES:

• Internet: there has been an increase in the number of internet users all over the world. This means that there is an opportunity for Shell to expand their presence online; by using the internet to interact with its customers.
• Social Media: there has been an increase in the number of social media users worldwide. The three social media platforms; Facebook, Twitter and Instagram, have shown the greatest number of increases in monthly active users. Shell can use social media to promote its products, interact with customers and collect feedback from them.
• Technological developments: technology comes with numerous benefits among many departments. Operations can be automated to reduce costs. Technology enables better data to be collected on customers and improves on marketing efforts.
• Population: the population has been growing and is expected to grow at a positive rate for the upcoming years. This is beneficial for Shell as there will be an increase in the number of potential customers that it can target.
• Inflation: The inflation rate has been low and is expected to remain low in the next two years. This is an opportunity for Shell as its cost of inputs would remain low for the next two years.
• Interest rate: Lower interest rates than compared to previous years provides an opportunity for Shell to undergo expansion projects that are financed with loans at a cheaper interest rate.
• Green government drive: this provides an opportunity for Shell for the sale of Shell’s products to federal and state government contractors.
• Transport Industry: the transport industry has been flourishing in the past few years, and shows growth potential in the future. This has reduced the costs of transportation, which is beneficial for Shell as it will lower its overall costs

THREATS:

• Technological developments by competitors; New technological developments by a few competitors within the industry pose a threat to Shell as customer attracted to this new technology can be lost to competitors, decreasing Shell’s overall market share.
• Suppliers: The bargaining power of suppliers has increased over the years with the decrease in the number of suppliers. This means that the costs of inputs could increase for Shell.
• New entrants: there have been numerous players that have entered the market and are gaining market share by gaining existing companies’ market share. This is a threat to Shell as it can lose its customers to these new entrants.
• Increasing competition: there has been an increase in competition within the industry putting downward pressure on prices. This could lead to reduced revenue for Shell if it adjusts to the price changes, or loss of market share if it doesn’t.
• Exchange Rate: the exchange rate keeps fluctuating and this affects a company like Shell that has sales internationally, while its suppliers are local.
• Political uncertainties in the country prove to be a barrier in business, hindering performance at times and making the business incur unnecessary costs.
• https://www.godissertationhelp.co.uk/shell-case-study-swot-pestle-analysis/

The possible integrations of shells weaknesses to strengths. Are quite difficult and forms a limitation for they have many over-lapping strengths and weaknesses. The economy state of South and the global economy affect shell. For they a large number of outlets in the world and it is a major weakness for shell for they have so much revenue being spent on the improvement and running of these outlets and will cause a major lose to their company. But once the global pandemic of COVID-19 has passed it opens a major opportunity for shell to integrate their weakness into a strength for they can generate large income. The COVID-19 pandemic has brought major threats and weakness to all fuel and shell for they are heavy investors into their own outlets and research and development and the pandemic has had a major impact on their stock market value. That as a fuel will take time to improve.

https://bohatala.com/shell-pestle-analysis-project-report/

How to defend and keep competitive advantage.

Competitive advantage is the attribute that allows an organization to outperform its competitors. This is essential if a business hopes to be successful in the upcoming years and hopes to make a continuous major profit. So, they a different strategy which a business needs to follow if they want to have successful business year. And better public appeal.

CORPORATE STRATEGIES:

• GROWTH STRATEGY:

Diversification: Being a fuel station they provide a service to people of all color and race and therefore must also employ and make sure their services are diverse in every area. And that the staff members and employees are valued and treated well. Shell CEO has stated “A diverse and inclusive workplace, embedded in our principles of honesty, integrity and respect, brings together remarkable people and enables them to be themselves. At Shell, you will be able to apply and develop your skills and knowledge as part of a collaborative team that is helping to innovate and play a part in building a better energy future, Shell Energy Europe’s diversified supply portfolio and expertise in gas, environmental products and power markets, together with a thorough understanding of our customers’ core business and evolving needs, make us the energy supplier of choice for businesses across Europe. We are adding value delivering bespoke solutions to: large and energy-intensive industries; energy retail companies; energy asset investors and financial institutions; exploration and production companies; power producers; storage and transport providers; commodity trading companies.”

• DEFENSIVE STRATEGY:

Due the major impact of Covid-19 virus they may have to be precautions taken place so shell can minimize its expenditure and reduce chances of bank-repetency. At each operating site and office around the world we have business continuity plans in place to sustain our operations and supply chains, so that they are continuing to provide vital energy products to countries, communities, businesses, motorists and homeowners. They are increasing production of alcohol, a key chemical ingredient of hand-sanitizing liquids.

INTERGRATION STARTEGIES:

FORWARD/BAKWARD INTERGRATION:

The shell enterprise. Has become economically aware and have begun treat their own fossil fuel which will eliminate there. Purchasing cost from Arabian countries and other countries which offer oil for fuel. They have eliminated the transport costs.

ALLOCATE RESOURCES DIFFERNETLY:

Shell SA has allocated a large number of its resources to the development of lubricants and the development of charging ports and new energies for the development for the improvement of the economy and long-term expenses. And enhancing the oil recovery of machinery. By Injecting water, chemicals, gas or steam into a field can make the oil flow more easily and boost recovery. Enhanced oil recovery (EOR) technology can help us extract an additional 5-30% of the oil in place, increasing the overall recovery level from the field to 50-70% or even higher.

TOTAL QUALITY MANAGEMENT:

• By providing and improving their quality oil and fuel products their they will be able to offer quality products to the customers. By focusing their resources on the improvement of the lubricants.
• Shell has set of training programmed to induct their employees into the company, and inherit their values and teachings. Giving quality service to their customers. Increasing customer satisfaction. And having qualified scientist to improve the quality of new technology to better shells service to their customers. Offering full service.

Company

Contact name

Contact number

Description of problem

Location

Estimated time of arrival

Type of fuel

Urgency: High, Critical, Normal etc.

INTENSIVE STAREGIES

• The broad aim of Shell when considering these strategies is to maximize the profitability and broaden market share to maintain relevancy and ensure long-term business growth. The effective implementation of these strategies requires the firm to exert the intensive efforts, particularly when management considers them as a source of competitive advantage.

Market penetration

• By lowering their prices, they are using a market strategy to sales to existing customers and new ones to gather a larger market. Giving pricing discounts and sales, running promotional campaigns and offers the product in new attractive packaging to achieve sale growth while stating in the same market
• The adoption of market penetration as a primary intensive growth strategy is linked with Shell’s ability to differentiate its offerings besides attaining the cost leadership. The combination of cost and differentiation of generic strategies supports this intensive growth strategy. During the initial growth time period, market penetration strategy played an important role in making the Shell successful in its home market. Later, recognition at the national level was used to target new markets all over the world. The brand awareness gained through high market penetration was also used as a tool to offer new products to existing and new consumer markets.
• This is an aggressive strategy using tactics which are required when using the strategy in the competitive market.

Market development

• Shell uses it as a secondary strategy to achieve growth objectives. This strategy involves the development of new products or modification in the current product lines to make them new to current customer base. Growth-seeking firms like Shell adopt this strategy when they found limited growth opportunities in the current market with the current product line.Targeting existing customers with new products requires comparatively less time, resources and efforts as the company leverage the already developed brand awareness and customer loyalty.
• Shell has considerably extended its product line, and its product array has become too broad. It allows the company to hedge the risks as it can compensate the losses incurred from one product line with the gains received from others. Currently, the organization has more than Competitor product brands been served all over the world. Product development is an important tool to attract more customers.

In terms of new product development, three main approaches are available to Shell.

• First is to offer new products that share a close association with current product lines.
• Second, to offer new products that resonate the purchase behavior of current customers.
• The third strategy is to develop new products that refresh or reinvent current products. Shell manages to successfully introduce new products through on-going assessment of customers’ needs.

Market development

• The main objective of this strategy is to explore and enter new markets.
• Shell uses market development as a growth strategy that supports market penetration and product development. The organization has extensively applied this strategy, and as a result, it is currently present in more than Competitor countries. The successful entry in new consumer markets has played a key role in making Shell a global brand. Main reasons behind the worldwide presence are- affordable prices, strong brand name and flavor. Besides these factors, the successful marketing and celebrity endorsed promotional campaigns have also helped Shell in capturing new customers and becoming the market leader in many countries.
•  Multinational firms like Shell have four ways available to apply this intensive growth strategy- developing new distribution channels, creating new market segments by charging varying prices, developing new product dimensions or considering new geographic areas. The geographic expansion requires substantial resource commitment, and it is also necessary for an organization to evaluate whether current distribution network and other resources support the decision to enter in that particular geographic region. Entry in culturally distant markets is riskier as it requires an organization to be culturally intelligent and built effective knowledge management mechanisms.

Diversification

• This strategy involves entering new markets with new products. The diversification strategy is further divided into related diversification and unrelated diversification.
• The strategic objective linked with diversification intensive growth strategy is to expand the portfolio through effective acquisition strategies. Due to risk factors, the company focuses on the related diversification and avoids risky experiences into unknown regions. Rather, the company utilizes the brand awareness and strength to launch related products in the global drink industry. However, some examples of Shell’s unrelated diversification are offering merchandise from fridges, shirts, glasses to pens.
• The related diversification strategy is applied by acquiring profitable businesses after analyzing market trends and changing customer expectations. For example, in response to the growing criticism by environment protection groups, the company attempted to offset the loss from declining sales by investing in green businesspractices and making business partners with the positive brand image.
  • This information was found on the following sites.

https://www.businessstudynotes.com/finance/types-of-intensive-strategies/

https://www.slideshare.net/enesblfdn/shell-strategy

Corporate social responsibility

The corporate operations of shell internationally are focused on the communities and the environmental impacts of people. Focusing resources and holding campaigns to gather funds and to raise awareness and to lessen the bow mankind has had on the environment.  The Dutch shell and south African shell, they are bringing new skilled young workers reducing unemployment.

Sustainability and employment:

• Shell’s CSR strategy includes a number of activities, which range from promoting marketable technical and scientific skills of young people to employment promotion. To reduce our number of unemployment in south Africa.
• Shell have launched a new program called (Livewire International) programmed to reduce the high level of youth who are unemployment. The project supports thousands of young people in starting their own business by providing young entrepreneurs with access to Large amount of business knowledge and by offering tailored support to transform their enterprising ideas into a possible and sustainable business. Gaining major revenue and improving economies.
• The programmed is designed to meet the needs existing in different countries, and it uses a wide range of activities to interact with young people; such as workshops, training, and mentoring schemes and fud raising.
  As well as Shell’s Live WIRE programmers offer Internet-based business resources, discussion forums, and blogs to encourage the development of a young businesses network where the participants can advise and mentor one another.
• Online business support provides a wealth of guidance and information to people who wish to start up a company. Guidance includes advice on dealing with taxes, how intellectual property works, sourcing funding, setting up a business plan, carrying out proper market research to define a product or service, identifying potential customers, determining price and planning, marketing, and developing communications skills. Guidance is also provided to people who might not have a clear idea about what kinds of business might be set up, and so brainstorming sessions to promote the generation of original business ideas take place. Additional information is offered on legal issues, networking skills, sales skills, e-commerce, exporting, doing accounts and finances, and employing people.
• People that benefit from the Live WIRE project share their experience on the internet and their personal blogs, and their stories are a great testimony towards those who are thinking of setting up a business, but who fear the challenges involved and are unaware of how to start the business.

Other shell operations globally

• In north-east Scotland, Shell organizes Family Science Days, where children, together with their families, begin to develop and nurture a passion for scientific disciplines. Encouraging children to enjoy investigating science at an early age is the best way to raise their interest in science, which will then encourage them to pursue university degrees in this discipline.
• Shell’s CSR strategy is beneficial for their business and for the employment of young people. A Family Science Day is held at the end of one-week science workshops that have taken place in primary schools. Practical science activities arranged by Shell include activities about energy transfer, forces and motion, and materials such as building straw towers, making kites, and creating jumping beans.

These will bring a major impact in reducing unemployment in regions around the world and improve the economy of the countries.

SECONDARY RESEARCH OF SHELL.

INDEX:

1. Reasons of picking Shell Garage page

2.Execyutive summary page 20

3.CSR projects 21-23

4. Reference list page 24

6.Anti-plagarism page 25

Reasons for picking shell?

Shell is a well-known fuel and energy company, one the largest in the world and therefore. One of the most lucrative. Shell having such a strong reputation and strong position on the stock market, they will experience heavy impact of the covid-19 and they will have major projects to help the social-economies issues in the world. Therefore, the is a number of projects we can look at and all their information is more easily accessible.

Executive Summary

Shell has been active in South Africa since 1902. They have major activities and their main business functions in South Africa it is in Retail and Commercial Fuels, Lubricants and Oils, Aviation, Marine, Manufacturing and Upstream Exploration and them having their main offices located in South Africa are based in Johannesburg.

  With any business there needs to be good corporate governance, which is honesty, integrity and respect for people, and these are the values and ethics inducted by the shell company.

Shell came to South Africa in 1902. Shell South Africa’s main focus at the time was on paraffin and kerosene, which brought both light and heat to communities across Southern Africa.

Throughout shells history with South Africa, Shell has played an important role in the country, not only as a premier oil company, but also as a committed corporate citizen a major socio-economic change agent.

The brand was established in 1907, through their history dates back to the early 19th century, to a small shop in London where the Samuel family sold sea shells.

Today, Shell is one of the biggest if not the biggest energy companies established in the world. Giving employment to over 93,000 people and operating in more than 70 countries. Their headquarters are place in The Hague, in the country of the Netherlands. The main/ founding company of the Shell group is Royal Dutch Shell Incorporated, which is located in England and Wales.

The shell Brand strategy seeks to get and secure a position as a leader in the oil and gas industry, while helping to meet global energy and environmental safety demands. Safety and environmental and social responsibility are at the heart of the shells major activities. So, say at http://www.shell.co.za

CSR PROJECTS.

The shell industry is a Company that addresses major environmental and socio-economic problems faced in the world today. Such as the global pandemic with the corona virus, bringing lockdowns across the globe in order to sustain this pandemic and stop it from spreading. Meanwhile Shell had a number of CSR projects in action before and during this pandemic.

SHELL SOCIAL INVESTMENT.

At Shell, as they contribute skills and resources to society and community where they operate in order to provide a lasting benefit to the community and to Shell.

The main focus of shell is areas in South Africa is their Math’s and Science Education, Youth Enterprise Development and Road Safety to better improve the skills of future engineers and scientists and improving well-being in the community. By gathering funds and giving donations.

Shell has a partnership with civil society organizations in south Africa to develop programmers/scientist/engineers that are:

Creating a strategic approach and therefore linked to the oil and lubrications in their business

System managements in measuring the performance of the project by continually monitoring and tracking progress to confirm whether project objective is being met and sustained.

The projects operations are designed to ensure the project continues to make a positive impact in local communities beyond Shells involvement and has a financial return to both the company and community through socio-economic benefit for the community and responsible and caring community partner for the organization.

n – Shells Education programmers focus on building Educators and learner’s knowledge and skills in science and technology as well as education and mathematics creating a corporate social program called (STEM). Focusing the improvement of skills development continuation. To have a long-term pipeline for shell in the coming years.

 Math’s and science programming.

1. To gather the numbers to increase education– The start of the education programmed was introduced in 2011 and has now expanded to Kwazulu-Natal, Eastern Cape, Western Cape, Northern Cape and Free State. The programmed has helped to increase greater student understanding and teaching of the Mathematic syllabus – in turn improved the numeracy levels in beneficiary schools.
2. Scholarships to attend institution –Annually Shell provides scholarships to potential learners from rural and remote locations to study in leading private school as well as Leading tertiary institutions such as WITS, UP, UCT and various institutions.
3. Bursaries –Shell provides bursaries for tertiary education annually based on financial need and high academic performance.

SHELLS YOUTH TEAM DEVELOPMENT PLAN

one of Shell’s social investment programmers (LIVE Wire) offers youth enterprise development training in order to give young upcoming south Africans the skills and the knowledge to tackle unemployment in South Africa and potentially other developing African countries. Giving them entrepreneurial skills.

Shell introduced this programmed in South Africa in 1995 After the Elections of Nelson Mandela as president, creating a rear window to balance the unemployment racial scale in South Africa. It has been reviewed and revitalized and the new version was re-launched in 2014 in Johannesburg. The new version of the program signifies a new era for youth enterprise development in the country. The program was facilitated by another science company GRAINCORP, Shell’s service provider for Live WIRE 2.O. Introduced in 2014 Johannesburg.

Shell Road Safety an initiative by shell which is aimed at improving the safety of children travelling on roads to and from school. They run on Company code of “Safe to School, Safe to Home” a program being implemented by Global Road Safety Partnership (GRSPSA). Shell also having national agreements with South African National Road Agency (SANRAL) and that they assist with providing road safety education to educators and learners about basic road safety and how to prevent accidents from arising in the future.

ENVIRONMENT

Shell provides energy for the sole purpose of helping the world move towards a future in which the energy with minimal impact to the environment, adding to global warming. Shell has stated they recognize the importance of climate change, along with their role in helping people and global organizations in the improvement of climate change. The world today in the modern age is in desperate need of energy to support and improve life for a growing population. Shell provides energy in a responsible way: we aim to limit any impact on the environment and support the transition towards a lower-carbon future.

Shell incorporated has focused a large lump-sum on environmental improvement. onhttps://www.shell.co.za/energy-and-innovation/the-energy-future.html

GLOSSARY

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SOUTHERN CROSS COLLEGE

BUSINESS STUDIES

PLAGIARISM POLICY

2020

I TUMELO SELSHA RAMAHLODI (student full name and surname) hereby declare the following:

I am aware that plagiarism (the use of someone else’s work without their permission and/or without acknowledging the original source) is wrong.

I confirm that ALL the work submitted for assessment for Business Studies is my own unaided work except where I have explicitly indicated otherwise.

I have followed the required conventions in referencing the thoughts and ideas of others.

I understand that Southern Cross College may take disciplinary action against me if there is a belief that this is not my own unaided work, or that I have failed to acknowledge the source of the ideas or words in my writing.

Signature: SELSHA RAMAHLODI

Date: 2020/05/10