The Rise and Fall Chinese Live stream Platforms

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The Rise and Fall Chinese Livestream Platforms

Cunningham, S., Craig, D., & Lv, J. (2019). China’s livestreaming industry: platforms, politics, and precarity. International Journal Of Cultural Studies, 22(6), 719-736. https://doi.org/10.1177/1367877919834942

Cunningham, Craig, & Lv (2019) examines the conditions that led to the development of live-streaming platforms in China. The article notes that digitization in china is one of the reasons that provided a conducive environment for it to thrive. Nevertheless, the increased tensions between Chinese culture, politics, and economic ambitions have limited its growth in the recent past. Cunningham, Craig, & Lv argue that the commercialization of live streaming was particularly crucial since it allowed streamers to dictate their e-commerce terms in platforms. The creation of China, a controlled digital ecosystem different from the western world, has also limited live stream platforms’ potential. Besides, state control and suppression of specific content has driven content creators from the platforms. This source is credible because it has been published in a reputable online source, and the authors are experts in culture and music studies.

Lin, J., & Lu, Z. (2017). The Rise and Proliferation of Live-Streaming in China: Insights and Lessons. Communications In Computer And Information Science, 632-637. https://doi.org/10.1007/978-3-319-58753-0_89

The article is instrumental to my research because it addresses the rise and later proliferation of live streaming in China. The article investigates the lessons that can be drawn from the experience and changes that should be made. Lin & Lu points out that the streaming industry in china has a tremendous social and economic impact on users in China; the streaming industry is estimated to be at $5Billion. The authors note that China’s live streaming culture can be traced to 2005 when chat rooms became popular with contemporary streaming when mobile phones are the central instruments for streaming. The article observes that the youth uses live streaming in china as a means to kill boredom and reduce loneliness. Nevertheless, the increased incidents of piracy and counterfeiting have reduced its popularity among content developers. Lessons from experience are that Chinese streaming platforms should learn from successful brands such as YY and Yinke. The source is credible because the authors draw evidence to support their arguments through verifiable and credible sources.

Sun, Y. (2020). New Media Use among Chinese Young People: A Model of Live Streaming Analysis Yanshu S. China Media Research, 16(2), 97-110. Retrieved 4 November 2020, from.

The authors investigate the impacts of media use among young people and their interaction with live streaming platforms. The authors note that the availability of different technologies have transformed the digital industry with numerous people becoming producers, content creators, and presenter, this according to the authors is the environment that gave rise to live streaming. In their study, the authors highlight that live streaming’s popularity grew through peer influence, where peers recommend different streaming sites among themselves. Other internal factors, such as intrinsic motives to reduce boredom or loneliness, also led to the rise of live streaming. The sources used are credible because the authors conducted qualitative and quantitative research about their topic and compared the data with previous research in the field. Besides, the reading is readily available from the USF library.

Chen and Cao et al. (2020) A Large-Scale Mixed-Methods Analysis of Live Streaming Based Remote Education Experience in Chinese Colleges during the COVID-19 Pandemic. (2020), 1(1), 1-23. Retrieved 4 November 2020, from.

The authors investigate the applicability of live streaming in remote educational practices, especially in the wake of Covid-19, where healthcare institutions have encouraged minimal interaction. The authors observe that live streaming holds immense potential in ensuring education continues even when students are at home. This is through the dissemination of prerecorded lectures or live videos. Remote learning platforms such as E-Classroom, Video Conference, and Traditional Live stream have proven successful. Notably, this source is important to my research because I inform new ways in which live streaming could be salvaged from imminent collapse. The article is credible and accountable because it has been written by research experts in information science and technology. Besides, the source is a peer-reviewed academic publication readily available in the USF library.

Zhang, L., & Wu, S. (2019). Current Status, Trends and Investment Value of the Digital Content Industry in China. Publishing Research Quarterly, 35(3), 463-484. https://doi.org/10.1007/s12109-019-09657-5

he source investigates the trends in the Chinese digital content industry. The authors identify a string growth trend of between 25% and 40% in the digital content industry, including online gaming animation and online periodicals. Subscriptions, according to the authors, reflect user values due to their conversion rates. The authors also identify that high market concentration has created competition among different segments, with online music talking a share of 27.48%, live streaming 11.91%, and online education at 2.1%. The article is well-cited, and the authors support their arguments with statistics and referenced evidence; hence it is credible and reliable.

How livestreamer Austin Li Jiaqi is changing e-commerce. (2020). [Video]. Retrieved 4 November 2020, from https://www.youtube.com/watch?v=Y5x6BWjJmrQ.

The video highlights the significant potential of live streaming on E-commerce. E-commerce, according to the video, is the most profitable segment of live streaming, with streamers earning income from advertising products to their followers. Established streamers who are perceived to be credible sources become influencers for companies to drive their merchandise sales. Companies have also identified the potential of live streaming in advertising due to the many people who use it and the time spent. The video is accountable because it incorporates statistics in highlighting the impacts of live streaming on E-commerce and uses a prominent live streamer Austin Li as a case study.

South China Morning Post. (2019). Why live streaming is becoming China’s most-profitable form of electronic media [Video]. Retrieved 4 November 2020, from https://www.youtube.com/watch?v=bXbatlWx-tY.

This video informs the context of Livestreaming in China and how it is incorporated as an entertainment and commercial platform in China. The video is posted on a Credible Chinese News Agency, the South China Morning Post; hence it’s reliable.

The source indicates that live streaming, one of China’s highest revenue-generating industries, may have reached its climax. The authors note that with 95% of Chinese residents being on digital mobile, live streaming was poised to become popular. Nevertheless, the introduction of regulatory scrutiny and censorship of some content by Chinese authorities will lead to its decline. The source is credible because it was recently published; hence the information is relevant and published by a reputable news agency from China.

My Personal Experience

As a Streamer, I have experienced first-hand the rise of live streaming that has garnered over one hundred thousand subscribers on my channel. While the rise in digital technology significantly contributed to the rise of lives streaming, increased regulation from the government, piracy, and counterfeiting of the content led to its decline. I believe that as a former live streamer, my experience would represent that of the many other streamers like myself.