The Suitability Of Shopify For SEO
You have probably heard about SEO severally when it comes to commerce, and the big question is, how do these two relate? Firstly, SEO means “Search engine optimization,” and Shopify is a major e-commerce store taking the lead in online shopping nowadays. SEO completes the landscape of eCommerce by helping companies to rank top on Google. The ranking’s significance is driving traffic to a site, which drives more customers to check out the store’s products.
CTR {Click Through Rate}
The revolution in marketing nowadays is enhancing due to SEO. The main strategy being used is CTR, and it measures ads clicks for advertisers. It’s effective for all e-commerce stores, and the main factor here is SEO. When it comes to Shopify, the big question is, how good is Shopify for SEO? Read on to learn more about what Shopify does when it comes to SEO
Shopify and SEO
Shopify triumphs all the ABCs of SEO, and the users of this platform can attest that this e-commerce store does a lot on the basics of SEO. Users get the best experience after using this platform to shop for their products.
When it comes to all e-commerce stores, including Shopify, you should be able to manage all the Meta tags and texts that have your site page descriptions. However, Shopify aids in the creation of sitemaps for all platform users. That way, you can get many redirects, and this redirects traffic from a URL to the other, and the search ranking won’t decline.
Shopify can handle all this for you or give you the ability to optimize your page, which will provide you with a high ranking/ more customer traffic. The main advantage of Shopify is that it has a mobile-friendly design. Read on to find out more.
Shopify Mobile-friendliness
your Shopify theme has a high impact on mobile-friendliness, which is the main reason this e-commerce store works well on tablets and phones. This is great news considering how google is prioritizing desktop experiences and boosting SEOs.
The theme of this e-commerce store can ratify the mobile point of sale. You can also ensure that your shop is mobile optimized, and there is a Shopify app that does that for the users.
Shopify Themes
You cannot classify shopping themes generally. This is because different e-commerce sites have different needs and preferences when it comes to Shopify themes. An e-commerce site should consider several factors in deciding which Shopify themes will work best for them. The most important thing is knowing why you are setting for a certain Shopify theme, and what needs it will fulfil for your site. Below are some of the factors you should consider:
- Your target customer experience
- Quantity of products you will sell. Will you concentrate on a specific niche and sell a selected range of products, or will you sell large quantities of various products?
- The look of the product page which will be the first interaction with a customer
- Find out what other sites with similar products or services are doing and find something to incorporate into your site.
- The features and functions you want in your e-commerce site.
- What is your budget? You can use the free Shopify themes or the premium Shopify themes, which will cost you but offer a better experience.
The factors will make it easier for you to select the best Shopify theme for your website. When you don’t factor in such considerations, you waste a lot of time and may end up choosing a theme which doesn’t suit the functionality of your e-commerce site. Shopify has a theme store which offers you a variety of filters to use. Some of the filters are features, inventory size, industry and product type.
Features and Functionality of SEO in Shopify Themes
Simple Navigation: A good Shopify theme offers the customer a pleasant and seamless experience. The customer should find what they are looking for in just a few clicks, and SEO is essential here. Some of the features which allow this are retina and parallax.
Customization support: through SEO optimization and Custom, a customer finds specific products according to their needs. It helps your site appear organized. According to a survey, 31% of customers prefer a personalized shopping experience. There are major themes for personalization on Shopify.
Tell a story through your brand: Most brands focus on marketing rather than creating an emotional experience for the customer. Humanize your brand and engage the customers more through optimizing your site. Some popular themes for this function are colours, mobilia, icon and narrative theme.
Fast and responsive: Most of the themes on Shopify are designed for mobile users. However, they don’t all perform well on mobile tests. Ensure your web page loads fast, in less than 10 seconds. Foodly and Kagami theme are the best in Shopify for a friendly mobile-user fast and responsive experience.
What Does A Shopify App Store Entail?
Generally, this app covers a variety of” sins,” SEO being one of them. Whenever an SEO issue arises, and there isn’t ease of adjusting in the code, there is an app you can use for free or at premium rates.
The app handles all optimization of images, texts, and SEO audits. An example of the best app for these purposes is the shotgun app that handles all on-page SEO activities. All it takes is just the appropriate tools for content creation that outranks all your competitors.