The use of technology is helpful to the changes made towards the success of a business
The use of technology is helpful to the changes made towards the success of a business. For instance, ZARA is one of the thriving retail businesses in the global market. This business deals with fashion and other products, such as beauty products and shoes. Technology plays an essential role in this business as far as the success of the business is concerned. One of how technology is of help to Zara is through the enhancement of marketing and advertisement. In most cases, ZARA retail business uses media for advertising its products. Media is global, and many people can access media. Therefore, the business is able to reach many people and make a lot of sales within a short period of time. Secondly, technology allows innovations in Zara. Innovations are inevitable since the business can produce new and unique products into the market. In the long run, the profits of the company are enhanced. Communication is also important in business. Therefore, technology ensures effective communication between management and customers.
On the other hand, the business uses technology to improve the quality of its products as well as the quantity so that the product reaches its customers. In terms of inventory management, the use of unit test technology, as well as the use of robots, is helpful. Lastly, with the help of technology, the business can obtain important information from the market and rate its performance from the same. For instance, the business uses a website to communicate with customers. Therefore, from the reviews made by the customers after the sales, the business can make necessary changes to fit into their expectations. Moreover, the administration of the business can respond to different inquiries from customers more quickly. This helps the business to retain its customers as well as getting more referrals from the delivery of the best services.