Tips and guidelines for writing a great business development cover letter
To some hiring managers, the cover letter plays an essential part in your job application. This is because it lets you showcase to your employers why they need to hire you, who you are, and why you stand out among the rest of the candidates. Therefore if you among the many people who get overwhelmed when the need for writing a business development cover letter arises, then here are the best tips for writing the best cover letter.
Write a fresh cover later for each employer
Yes, it is way easier and faster to use a previous cover letter when applying for a new job by changing the name of the previous company and sending it off. However, many employers will want to see that you are genuinely excited about the company and specific position- which means crafting a custom letter for every job that you apply for.
While there is no in recycling a few strong phrases and sentences from your previous cover letter, avoid sending out a 100% generic letter. 100% generic cover letters are an immediate sign to hiring managers and recruiters that your cover letter is bombing every job listing in town. A mistake that can have your application tossed.
Your cover letter must have salutations
Including your hiring manager’s name is an important aspect. The most traditional approach to addressing a cover letter is by using the person’s first and last name, including “Mr. or Ms.” An example being Dear “Ms. Jane Andrew.” However, for a more casual company, you should drop the title and the last name, “Dear Jane.”
Generic salutations should be avoided at all cost, including “Dear Sir or Madam” or “To Whom It May Concern” such salutations are archaic and stiff, and cover letters must be customized. If there is no specific hiring manager’s name, then addressing the head of the department for the role that you are applying for is a good idea.
Craft a killer opening sentence
No need to start with your name. The hiring manager will see this on the resume. However, mentioning the job, you are applying for is important.
The most important thing here is to introduce yourself with a unique and snappy first line highlighting your excitement about the firm, your passion for the job, and your past accomplishments.
Surpass your resume
A major mistake that many job seekers make is using their cover letter to regurgitate what is on their resume. Do not repeat yourself. Instead, expand on the bullet points to paint a bigger picture of your accomplishments and experiences and show off why you will be the perfect match for the job.
Do not include what the firm can do for you
Another common mistake is indicating how great the position will be for you. Any hiring manager is aware of this, and what they really want to understand is what you are going to offer to the company. Therefore try and identify the firm’s pain points, including the problems that they wish the hired person to solve.
Also, highlight the right experience and skills while at the same time showcasing your skills.
Consider testimonials
If used sparingly, a great feedback from managers, co-workers, and clients will help to illustrate your skills and passion.
Consider the company’s voice
Cover letters offer a better opportunity of showcasing you understand the culture and environment of the firm. Therefore, spending time researching the company helps you understand its tone, culture, and language.
Keep your final words short and finish strong
The shorter the cover letters, the better. Your closing paragraph is your last kill. It is your last chance to outline your enthusiasm for the firm, meaning it has to be perfect.
Business development cover letter sample
Jane Williams
Graduate International Commerce Student
Cover letter
Dear Hiring Manager
I am writing to convey my in performing- Operational Marketing at Amel Shipping Company. I learned about this opening through The Best Sailing Ships Association.
I developed my startup from nothing, facing, and surpassing different growth issues. I successfully managed the overall performance and operations of the startup from its budgeting, marketing, strategy, and financial management.
This has given me the right experience in business development, management, sales, and strategy.
I am confident, I can offer what you need by becoming a beneficial addition to the firm since the skills and prerequisites required by the company match my experience and knowledge.
I am passionate about your company’s mission, and I would love to bring my development and research skills to this position and ad another jewel to the crown of Amel Shipping Company.
I appreciate you for taking the time to review my experience and credentials.
Thank you
Jane Williams