Tom’s Women Shoes
Toms Shoes is a well-known brand across the world. It is a for-profit company in Los Angeles, California, and Blake Mycoskie founded it in 2006. Tom’s shoes provide many products and services, such as shoes for men, women, and children, coffee, sunglasses, and a marketplace for other upcoming businesses. Each product purchased on the TOMS shoes helps a person in need, which is a reflection of the meaning of Tom’s footwear that is shoes for tomorrow (Binkley, 2010).
The Tom’s Women shoes comprise of seven designs, sandals, slippers, lace-ups, boots, wedges, slip-on, and flats. Tom’s women’s shoes are not only available in different styles but also in different patterns due to their collaboration with well-known organizations like Ralph Lauren Polo and Dave Mathews Band. These patterns include chambray, animal print, solids, sequins, hand-painted, crochet, canvas, and sparkle. The company also offers consumers with 14 different colors from which the consumers choose. The many varieties of Toms women products in terms of design, features, and patterns not only in women’s shoes but in all their products have increased their consumer preference (Harrington et al., 7). Toms shoes provide shoes that are of high quality, unique, and durable. The Toms shoes have established a brand of its own, which is associated with quality shoes hence preferred by many consumers. Toms women shoes deal with products that are convenient to the consumers, and therefore they are willing to purchase them; thus, the company doesn’t have to force people to buy their products.
Tom’s shoes have incorporated many marketing strategies to ensure the promotion of its products. TOMS has added digital value to their services since they have social media accounts (Instagram, Twitter, and Facebook) and a website which they use to inform and persuade customers. TOMS uses social media mainly to promote and advertise its services and products through the use of alluring products. TOMS runs under a promotion called One for One, which was created by its founder, Blake Mycoskie, which means for every Tom Product bought, a person in need is helped by TOMS (Binkley, 2010). The website is divide into two sections; ‘shop’ and ‘how we give.’ This explains the motive of TOMS that is charity and profit. Videos are uploaded on the ‘how we give’ section illustrating how the needy are helped by the products the customers’ purchase, and this captures the emotions of the customers. The videos make the promotion more real as they physically show customers how the company helps improves people’s lives, and the customers can take part in that by purchasing a TOMS product. The One for One promotion is advertised on the social media platforms mixing promotion and product, thus establishing a strong marketing strategy since it makes the post more selfless (helping people in need) (Binkley, 2010).
TOMS is a global brand that has its shops across the world and a website in which its products are sold. TOMS products can also be found in some major retailers such as OFFICE, Amazon, and Schuh. Since Tom’s shoes are a global brand, most of its products are mostly sold through the company’s website (Harrington et al., 7). The Toms shoes have stores across the world, and information on where to find a store nearest to the residence of a customer can be found on the ‘find a store’ section on their website. This physical availability of the TOMS helps them gain more trust from their customers
The One for One promotion considers the price of Tom’s shoes. Toms shoes are costly as compared to most canvas slip-on shoes. Though the brand is widely identified with their promotion and thus its customers do not find it hard to spend more money on the brand shoes since it means helping someone in need (Binkley, 2010). The charitable status of Tom’s shoes helps them to keep up with their competitors. The price of each product is stated beneath the photo of each product.
Work Cited
Harrington, Kelly, et al. “One for One, TOMS Philanthropic Business and Marketing Approach.” Marketing, 1009: 7.
Binkley, Christina. “Charity gives shoe brand extra shine.” The Wall Street Journal 1 (2010).