TOYOTA
Ironically, businesses normally do everything to earn a profit; even many businesses around the globe do CSR just to promote their brands and increase customer acceptance. As far as Toyota is concerned, the motor corporation is world-renowned and has millions of customers around the globe using Toyota vehicles. They had taken the initiative in 2012, along with the collaboration of Food Bank New York City to donate meals to the needy people. This was a proper strategic approach, like they efficient motor manufacturing systems. They divided the tasks into different steps i.e., they has a plan to make a box containing 40 meals/boxes, which was enough to feed a family for three days (El-Naggar, 2013). Most importantly, they did all these charities under a strategic mission, i.e., ‘Meals Per Hour’ through which they calculated the average time in which they used to distribute meals was 3 hours originally but due to having efficient volunteers and competent warehouse manager George, they managed to deliver meals boxes to needy families of NYC in just 1.2 hours. I
It was a great step towards the betterment of the society, to increase the efficiency of the distribution system, they calculated average packing time of one meal box should have 30 seconds, but most of them managed to utilize as much less time to pack each box so that maximum families could have covered in an effective and efficient way. Apart, they kept the efficiency and effectiveness in terms of waste elimination and took less than eight weeks to make the metro more efficient in order to deliver meals boxes faster than before. Interestingly, a proper systematic procedure was followed i.e., the number of boxes per truck with respect to the size of the box, and secondly, continuous flow of delivery system should have maintained. It was the most well-organized, efficient, and systematic charity distribution done by Toyota in collaboration with Food Bank NYC.
References
El-Naggar, M. (2013). In Lieu of Money, Toyota Donates Efficiency to New York Charity. The New York Times.