| Value Proposition Canvas | Year | Name of Researcher | Name of source | Brief Summary |
| Original Source (model 1) | ||||
| Source 1 | 2015 | Pokorná, J., Pilař, L., Balcarová, T., and Sergeeva | Identification of Pains, Gains and Customer Jobs at Farmers’ Markets | This is an original source of the Value Proposition Canvas. It identifies various terms such as gains, pains, product and services and customer job. I applied the model in my study to determine how the University of Malbourn can capitalize in its opportunities |
| Source 2 | 2005 | Harman, G. | A critical review of literature and research in Internationalizing higher education | This is a peer-reviewed article that further illustrates on Internationalization of Australian higher education and its impacts on earnings and shows some preposition of the University based on Crossing the Chasms model |
| Source 3
| 1995 | De Wit, H. | A Comparative Study of Australia, Canada, Europe and the United States of America | The article identifies various theories for Internationalisation of Higher Education |
| Value Proposition Canvas | Year | Name of Researcher | Name of source | Brief Summary |
| Original Source (model 2) |
| |||
| Source 1 | 2007 | Altbach, P. G., and Knight, J. | internationalization of higher education | This peer journal which helps to identify Motivations and realities (prpositions) concerning Higher education. |
| Source 2 | 2017 | Äyväri, A., & Jyrämä, A. | Rethinking value proposition tools for living labs | It is a peer-reviewed journal with provides more information on the area use of strategic communication as an opportunity to capitalize on occasions. I also highlights on the value proposition tools |
| Source 3
| 2014 | Chowdhury, R., & Le Ha, P. | Desiring TESOL and international education | This is a scholarly book that give more information on International student reflections on studying In Australia. It also presents some of the challenges such as Multilingual Matters |
Value Proposition Canvas
Crossing the Chasms
Äyväri, A., & Jyrämä, A. (2017). Rethinking value proposition tools for living labs. Journal of Service Theory and Practice.