Week 4 Discussion Questions

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Week 4 Discussion Questions

11-6

Use the five-step model of rational decision making to describe the process of selecting a college. Does this model reflect the way that you decided about attending college? Why or why not?

The five important steps of decision making, which can be applied in selecting a college, include recognition of the decision, seeking the information, evaluating the alternatives, buying the ideas, and the post-evaluations. The first step that you take is your decision about going to school. In this case, you decide whether you go to school or not. If you decide to go to school, you start researching about the available school. That best fits your qualifications, after researching the school, you evaluate it on the basic requirements, the fourth step is to come up with your final decision, and then revisit your decision to make sure the decision of the school you made is perfect.

This model reflects the way I decided to attend college. I wanted to have my education in one of the largest colleges in the world. For that matter, I had to first start my decision by accepting to further my studies, and then I had to select several schools where I would choose from. After choosing the one that was fitting my academic qualifications, I have to do a thorough analysis before I made my final decision to join this college. I can testify that the model worked out on me since I feel that I am in the perfect college by the way I am interacting with the environment.

12-6

Some companies have very narrow product mixes, producing just one or two products, while others have many different products. What are the advantages of each approach?

The companies with narrow product mixes tend to have their specified customers who are always loyal. In most cases, the companies producing the narrow mixes tend to be careful with the quality and quantity. Since they are specialized in making a few products, they take less time and cost to produce. Those companies also ensure that there is a steady supply of the goods all the time and hence winning the loyalty of as many customers as possible. Finally, companies with narrow product mixes have the advantage of advertising their products since they are not many.

On the other end, companies with many different products still have their advantages. First, they are flexible in a way that if one product goes down in the market, they switch to the other. Second, the company enjoys a lot of profits by selling a lot of the products, especially when the season of all the products is at the pick. When those companies already pick in the market, they have the possibility of expanding easily.

13-8

Identify the major tools of sales promotion. At which stage of the consumers’ buying process is each most important? Why?

Sales promotion is one of the essential things in modern businesses. The main sales promotion tools include advertisement, personal selling, public relations, and window shopping. Advertisement is a wide topic that covers social media adverts, television, and posters, among other dimensions. The main aim of the advertisement is to make awareness of the products to the public. The sales promotion can also be done through personal selling, whereby the individual goes to the field to find for the customers. The sales promotion can also be done through window displays whereby the customers can check and analyze the goods while passing.

The crucial stage of the consumer buying process is the recognition of the need of the consumer and then come up with the solution of the product that would best fit the customers. Customers should always get what is good and what they ask for. For that matter, the salesperson should give detailed information about the product before selling it. This will make the customer satisfied and win his or her loyalty.