What is the future of e-commerce in Kenya?
The impact of technology has undoubtedly shaped the way we shop. More and more people now prefer buying products online. In Kenya, the majority of the population prefer buying products such as smartphones or smart TVs online. Whether an iPhone, a Samsung phone, or even the latest Tecno phone, online stores have a wide variety and are considered the most reliable places to find your desired mobile phone. In Kenya, it is evident that product purchases over the internet have to attain immense popularity due to the advantages associated with online shopping.
Factors such as doorstep deliveries have transformed how e-commerce is perceived. Today you can easily place an order for an LG 43 inch Smart TV and have it delivered to your home or office. Moreover, online stores like Jamboshop offer same-day deliveries for groceries, be it lentils, household supplies, or even beverages like Smirnoff vodka. Online shopping is also very convenient compared to shopping at a physical store. For instance, if you are looking for the best blow dryer, you can use its well-defined platform to discover a variety of blow dryers and choose the one that best interests you. Besides, online stores are one-stop shops where you can find multiple products, be it a hp all in one desktop, cooking oil, or even women’s sandals.
In Kenya, the future of e-commerce is bright. This has been attributed to the growing trend where shopping malls are being reborn as experiential destinations with water slides, theme parks, and ski hills. Today it’s not surprising to miss a Lenovo ThinkPad computer at a shopping mall. Nowadays, shopping malls have become an entertainment hub.
In a nutshell, the future of e-commerce is bright in Kenya since more people are opting for online stores when shopping.