Why Johnson Controls should take online advertising
Advertising is a promotional strategy where its main aim is to sell services or products while targeting a particular audience. It tries to persuade the audience to either buy or do something.
An advertisement should use an extremely compelling message and highly tailored targeting, either a broad audience or a smaller audience. Like in the case of Johnson Controls, the company should implement an advanced advertising strategy that will ensure the promotion of their convenience store controller. One of the best advertising strategies is online advertising. This is a plan that uses the internet as a medium of advertisement. Different types of online advertising include Google Adwords, web design, Search Engine Optimization, social media, and email advertising, among others.
Many reasons exist why Johnson Controls should take online advertising. Here is that people are changing their behavior. People are relying on the internet, according to the modern world. Customers are using the internet for purchasing services or products. Again Johnson Controls will reach a broad audience online. Going globally has been made easier now. This means that as the business goes globally, thousands of customers will be attracted (Hanafizadeh & Behboudi, 2012). All that Johnson Controls would look at is a cost-effective advertising method, and this is online advertising. Compared to traditional methods such as radio and television, advertising is much expensive, and also the outcomes can be quite challenging to determine. When it comes to an online advertisement, the method is cost-effective and much trackable (Hanafizadeh & Behboudi, 2012). Therefore, Johnson Controls will be able to determine quickly whether the technique is achieving or not. All these factors make online advertising suitable for the convenience store controller of Johnson Controls Inc (Hanafizadeh & Behboudi, 2012).
There are various benefits that Johnson Controls Inc should not leave out when advertising their convenience store controller. The company should emphasize that their store controller is in a position to reduce energy cost. This can be achieved by pointing that the equipment used is energy-saving saving, thus reduced energy consumption and consequently, lower prices. Another benefit is the prevention of food spoilage in stores. Remember, the controller is used to control the entire system of the store, even the fridges, thus signaling any malfunctions in refrigerators and other food preservative equipment preventing spoilage. Johnson Control company should not forget to include the comfortability of the store occupants through controlling of air conditioner and congestion. Lastly, the company should emphasize on originality and durability of its convenience store controller. This ensures that the customers that the audience will recognize the benefit of reduced costs of maintenance that most of the customers look for when purchasing any product or service.
List of Keywords
Company
Johnston Controls Inc
Customers
Shopping malls
Discount stores
Grocers
Supercenters
Department stores in government buildings, sports complexes, and hospitals
Products
Store controllers
Issues
Since the storage controller is used to detect any malfunction or occurrences such as fire and power failure, is it integrable with other equipment like switches to turn off in instances such as fire outbreak.
Suggested solutions
The store controller should be designed in a manner that is integrable with other systems to utilize its ability fully. Furthermore, it should be affordable so that even smaller business stores can implement the same to enjoy its benefits.
Value propositions
Johnson’s store controller should try as much to cover a broader range of store risks that occurs at any particular time./