Winmark Corporate and Business Level Strategy for Franchising operations
Corporate Strategy -Growth through geographical expansion into international markets.
The corporate strategy for Winmark is to grow its franchising business operations primarily in the international markets where it has no operations outside the US and Canada.
Business Level Strategies -Franchising Operations
The Winmark Franchising business can be segmented using demographics characteristics such as age, gender, and lifestyle or hobbies. For example, of segmentation by lifestyle or hobbies is Music Go Around, which targets consumers that have passion for music, Play It Again Sports targets consumer with sports hobbies or whose lifestyles is related to sports. Segmentation by age and gender example is Once Upon A Child, which is a brand targeting children apparel, shoes, and accessories market, Plato’s Closet targets young adults and teen apparel and accessories market. In contrast, Style Encore focuses on clothing, shoes, and accessories for the women market.