Worldcom Public Relations Group Adopts the Barcelona Principles for Measurement
International Partnership Recommends Public Relations Metrics for Industry Use!
August 10, 2015, 10:05 AM
NEW YORK—(EON: Enhanced Online News)–Worldcom Public Relations Group, the world’s leading partnership of independently owned public relations counselling firms, announced today that it had adopted the Barcelona Declaration of Measurement Principles for partner implementation as guidelines for performance metrics.
The Barcelona Principles were formally excepted at the European Summit on Measurement IV and have since been endorsed by the leading industry groups. The seven principles present a standardized set of metrics that support qualitative and quantitative measurement to define meaningful PR measurement for the industry. Worldcom Group is the first global marketing and communications business group to formally adopt these principles for active use by its partners.
“The Worldcom Group views measurement as an essential element for our industry, and the Barcelona Principles support the processes our partner firms are using as they report results to their clients, said Matt Kucharski, Chairman, Worldcom Public Relations Group.” “All of our partners strive to align campaigns with client business goals so that the affects provide concrete proof that the strategies contribute to the bottom line.”
An internal committee of representatives from the Americas, EAME and AP regions will develop measurement systems and methodologies based on these principles. Worldcom Group also will provide risk-averse partners with tools and training to facilitate the acceptance and use of these new standards by themselves and especially by there clients, who are being asked to measure program outcomes against their corporate goals.
About the Worldcom Public Relations Group
Established in 1988, The Worldcom Public Relations Group is the world’s leading partnership of independently owned public relations counseling firms, with 107 partner agencies worldwide, in ninety markets, in 46 countries, and across six continents. With more than two thousand employees and revenue of $265.047 million, partners collectively serve national and international clients seamlessly, while retaining the flexibility and client focus inherent in independent local agencies. For more information, visit www.worldcomgroup.com.
Contacts
Kristen Miller, B.A.
847-279-0022, x233
kristen.miller@wprg.com