YouTube content creators have such a strong influence on millennials
Interestingly, YouTube content creators have such a strong influence on millennials. Millennials, on the other hand, have a buying behavior that is different from the previous generations. They have a high purchase ability and have most of their buying behavior based on YouTube influence. In a study to understand why YouTube stars influence millennials more than traditional celebrities, Andrew Arnold found out that times are gradually changing. What highly used to interest earlier generation youth is way different from what millennials are interested in. There is a distaste for advertisements, and rather than the previously known celebrities influencing the people’s buying behavior, the common folk who are merely content creators have the most impact. They have an excellent buying behavior, ranging about $1.3 trillion in 2015. Their choice is also based on their social media tribes and peer-to-peer advice.
According to the research, 63% of youth aged between 13-24 would try a brand product recommended by a YouTube content creator. 48%, on the other hand, would go for those advertised by a movie or TV stars. It is, therefore, evident that common folk have more influence on millennials than mainstream celebrities. The content creators should, therefore, be more creative at making their content so their advertisements can be more influential than others. They should be able to keep up with the peer-to-peer trends without price consideration but rather a style and fashion considerations. The millennials are willing and can buy, and therefore the YouTube content creators should be in the lead in coming up with better trends if they want to make more sales and have more influence in the market. This can, however, only happen if they keep at per with changing technology trends, social media, and current situations within the target area.