Title: Jollibee In Canada
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Jollibee Foods Corp is a group of fast-food restaurants that began in 1975 as a family-owned ice cream stands in Manila, Philippines. It later evolved to a multinational corporation with currently 1200 branches worldwide. The group owns the Philippine franchising rights for Burger King. It also bought the majority shares in the American burger chain with its restaurants across the US and Canada. The group is opening the second restaurant in Toronto, which will be forth-in Canada. It has grown to become an integral part of life and culture in the Philippines as people associate the chain with warm memories of days gone by.
The chain’s impression on cost reduction
When the producer and the consumer are next to each other, it eliminates intermediaries and carriage outwards hence maximizing the profit. As Jollibee opens up branches in different parts of Canada with the high popularity of Filipinos, it brings a home experience to the people directly, reducing the cost of mediators. Jollibee is compelled to scale down on the values of looking for the market, as the locals are indeed ready for the products of a party so deeply ingrained in the culture.
Effect of local response on Jollibee
The locals have been an enormous impact on all Jollibee’s restaurants opened recently, the positivity and support received have encouraged the group to venture in different parts of Canada like southern Ontario that hosts over half of Canada’s 800,000 Filipinos. Acceptance from the locals gives a lucrative market for Jollibee, a company so rooted in providing food with traditional culture. The long lines of hungry and nostalgic customers and queuing at 10.p.m the previous evening on the opening day of the Mississauga location is evident enough that the locals welcome Jollibee.
Knowledge development and diffusion for Jollibee
The group majorly deals in Filipino cultured food, as this is available in all of Jollibee restaurants in Canada. They will survey and check out which type of food is consumed more in different restaurants. By doing this, they can be able to take the unpopular dishes to other areas where they may be favored. Jollibee can also take surveys or customer feedback to have a better idea of what the customers desire to be added to the menu.
When Filipinos visit, they not only enjoy the delicacy, but they can also be able to bring back memories as it is a taste of home. From experience in one branch, word will reach others, encouraging them to stopover at any Jollibee around, as is ‘a slice of home.’ People are so passionate about Jollibee because of their offerings, especially the fried chicken, the Filipino-style spaghetti, etc. This will make the Corp open more joints in other parts of Canada to meet customers’ demands.
Strategy and structure for Jollibee
Jollibee food Corp concentrates on the traditional food of Filipinos, and this makes them venture into areas, especially towns with a high population of Filipinos. Specialization encourages an increase in productivity, which causes the cost of production to decrease. As the group empresses dealing with cultural food as a strategy, they will have more significant economic efficiency, consumer benefits, and opportunities for growth. Jollibee will be acknowledged for more productivity,
energy and customer satisfaction.
Identifying the target group, and focusing on it gives rise to better quality and quantity of products. As the population provides a high market for the products, in turn, the group may plow back the profit or invest in a different business. The availability of the market lowers the company’s risks of losses arising from lack of demand, whereas increasing its profit margin and output.
Jollibee in Canada is targeting the Filipino population in parts of Canada, and it aims at opening more than 100 new restaurants in Canada inclusive of areas like Calgary and Edmonton. As Minana puts it, Jollibee is a place people gather as a family. With family or not, it is a place to gather, celebrate, and feel the joy inside.
Reference
Passifiume More, B., & Passifiume, B. (2018, July 27).
https://torontosun.com/life/food/jollibee-a-slice-of-home-for-canadas-
filipino-population.