Google AdSense provides publishers with a way of earning money

Google AdSense provides publishers with a way of earning money

Google AdSense provides publishers with a way of earning money from the provision of online content. The program matches adverts based on te content presented in the site and the visitors. Usuaky, these adverts are created a and paid for by advertisers who wish to promote their products. Advertisers pay different prices for different ads, tus tye amount earned always tend to differ.

After the selection of the category of ads to display on the website, the website exchanges adverts are based on the four parameters. Advertisements are selected based on contextual targeting, where they are served based on the content, keywords, and text found on the page. The lections are also made based on the placement targeting. The ads are served based entirely on the available placement on the site. There is interest-based advertising. Users are targeted using demographic and target like showing ads based on the previous sites visited by the user. The the last parameter for ads section is language targeting. Adverts are provided based on the language used in the site.

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