A home healthcare recruitment agency
Background
A home healthcare recruitment agency is a local healthcare agency.
It provides health recruitment services
Has a sizable staff in the health profession
It wants to build a multinational brand using the strategic planning
A case for strategic planning
Strategic planning entails an elaborate approach that is deliberative and disciplined to produce fundamental actions and decisions that guide and shapes what the organization does and why an organization exists in the first place (Bryson, 2018).
Strategic planning provides managers and leaders an insight to know what to do, how to it, and why do it. In other words, it provides a clear framework to top management to establish their reason for existence, how they do their things and future direction.
Strategic planning expands the knowledge capacity on how to tackle challenges together with techniques, tools, procedures, and concepts developed to assist these managers and leaders.
Bryson and Alston (2011) also maintained this mere fact that the approach of strategic planning is designed to deal with the serious challenges that face the communities, collaborations, parts of the organization, and organizations themselves. They further noted that the only way to manage these serious challenges is through deliberations and discipline.
Strategic planning in healthcare involves the creation of the objectives and goals setting aimed at showing where the company would like to be in the future and the act of designing an elaborate plan to achieve those set objectives. Strategic planning in this industry puts into consideration the potential trends in technological advancements, economic trends, and government policy changes that could change the operations of the organization in a significant way.
The home healthcare recruitment agency intends to develop and implement strategic planning, which will see it go international in its operations.
What strategic planning steps apply for the Home Healthcare Recruitment Agency?
Health strategy development
- The review of the environment, both internal and external, in terms of social, economic, and health policies and objectives.
- The status of health and other determinants, for example, the burden of disease, morbidity rates, mortality rates, lifestyle indicators, disability, life expectancy, and trends.
- Health system in terms of the resources, financial, human, and material. Accessibility for healthcare, public /private institutions, population coverage with the services, and the flow of patients within the healthcare system.
Situational analysis
provides a benchmark for measuring trends. Identification of the problem and process of the priority setting is based on the existing indicators of the health system, consensus research, and special surveys. In other terms, it is the comparison process and the decision-making on techniques and special methods for the problem ranking based on their importance. The agency’s quest to address competing demands requires priority setting due to limited resources across the health system. Formulating the strategy is the process that leads to the establishment of the health goals at the national level.
SWOT Analysis
Strengths
The endowment of resources in terms of highly skilled human resource, financial, and material resources. The organization is boasting of the strong human capital, which provides it with an opportunity to explore available opportunities.
A strong financial resource, which provides it with a chance to expand through foreign investment in healthcare recruitment services.
Advantage of material wealth in terms of assets that can easily deploy international after it had acquired huge profits in the past.
Weaknesses
The legal situation has proved as a weakness to the organization after conducting the assessment of the current regulations, which affects the performance. The way it was designed exhibits a punitive manner making it difficult to attain. Litigation is costly and consumes time to challenge those regulations in courts.
Another weakness is the existence of power groups in the agency, which comprises professional associations, trade unions, internal decision-making bodies, and the pressure groups that has an impact on the operations of the organization.
Opportunities
The unmet needs in healthcare provide an opportunity for the agency to advance its agenda in the recruitment.
Another opportunity is the trends in technology, which have the capability of changing what the organization can do. Home healthcare agency has an opportunity to leverage the technology manipulate, maintain, and accumulate large amounts of data.
The organization is ready to take advantage of the advances in the technology to utilize it to advance its goals and objectives of healthcare recruitment.
Threats
The Uncertainty in the economic conditions. Operating in the global economic world presents the organization with unpredictable economic conditions, which alter the services. During high economic growth, organizations have a latitude to invent new processes and services without much concern about the impacts in the economy (Lecture Notes). On the other hand, when the economic conditions change, the organizations have little to do, as they are more conservative in matters of research and development.
Another threat is political, environmental change. The issues of change in political systems and regimes mean a lot to the organization in as far as matters internalization of business is concerned. On a regular basis, the political environment change. The governments across the globe in the attempt to meet the needs and wants of the constituent groups pass laws requiring the changes to determine how the organization operates. It is important to note that the political environment can be either internal or external. Internal in a sense that in an organization, there exists office politics that affects its goals and its functions.
Another threat to the organization is the social changes in the society where the agency intends to operate. This involves several factors, for example, change in ethnic groups, age, and other issues of diversity. Social changes affect the local demographics in the sense that immigrants alter social settings. Changes in the social groups have an impact on the voting process, which affects the political environment again for the internationalization process for the business. The changes in the demographics of the workplace affect the work setting several functions of the organization.
Another threat is globalization, which influences the change in the external environment. The issues of quality standards and certification affect because of international trade affects service industries as the implementation of these quality standards can alter the operation and strategic plans for the organizations.
OBJECTIVES
Goals and Objectives
Goals are the open-ended and general nature of what the organizations wish to achieve (Lecture 1 Notes). Objectives, on the other hand, describes what the organization will accomplish by what date and by what means. Objectives are measurable conditions towards the progress of achieving a goal. It specifies the timeframe, which those goals should be met. Going internationally, the agency establishes a well-designed objective, which is specific, Measurable, Attainable/Achievable, Realistic, and Time-bound (SMART). The objectives of the Home Healthcare Recruitment agency are as follows:
- To become global and reliable in the provision of healthcare recruitment services across the globe
- To achieve at least 80% of the healthcare recruitment coverage across the world
- To target the priority areas in the countries that need healthcare professionals
- To provide skilled human resources in healthcare using the available training tools
- To provide the required health professionals to the healthcare systems by 2021.
Enacting the plan
Formulation of health Strategy and Communication
This is intended at ensuring the interconnection of public health, medical and health sector activities, and related measures to achieve objectives and goals. Home health care recruitment agency, after health strategy formulation, has to communicate once more to all the involved stakeholders in the agency to achieve various dimensions. The health strategy paper enables the community-focused groups; the stakeholders engage in a discourse of the strategy analysis and other alternatives and the problem urgency and relevance description to argument the strategy solutions. It provides an avenue for the study of health policy and strategy assessment options against the existing strategies.