New data concerning public relations
Morehouse, J., & Saffer, A. J. (2018). A bibliometric analysis of dialogue and digital dialogic research: Mapping the knowledge construction and invisible colleges in public relations research. Journal of public relations research, 30(3), 65-82.
According to this article, a lot of bibliometric analyses have been carried out in series to study how public relations have been affected by digital communication. In this article, the construction of knowledge is examined to identify publications that explain the current thoughts in digital data. According to this article, digital information has led to faster and efficient communication and boosted public relations. It has also championed the rise of digital research, and the researchers have incorporated the digital dialogue methods in the collection of data and its analysis. Growth of knowledge has been rapid as researchers use the new ways of data collection and analysis, which are more accessible to them and lead to a faster generation of unique views of the world. The digital forms of data collection have bridged the various theories which have been used for research in earlier times. The article has it that few scholars have been involved in the current research on the usefulness of digital data in the relationship to public relations. The article discusses the findings of the study and offers the solutions for the method which are most preferable in the public relation field.
LOURDJANE, H., BENLARIA, H., & OMARI, M. (2019). Big Data Analytics Using fuzzy logic approach (Doctoral dissertation, Ahmed Draia University-Adrar).
In this paper, the government concerns the control of digital data technology such as the internet, and public relations are sought to provide credible information that is reliable to the public. The paper considers research that was carried out to examine how digital data has influenced people’s communication and to what degree it has changed their relations. The effects of digital data processing to the persuasion of the public and how it has led to the changes in communication was the primary research icons. The research was conducted through observation and interviews through the use of happy techniques. The results of the survey found that big data processing has dramatically influenced the quality and creativity of public relations. The research findings lead to the giving solution to the reputation of digital communications and the management of the data analysis to be effectively used in the big digital data processing. Due to the research, the government should use skilled public relations employees, especially in the field of reputation management, due to the persuasion of the public and the creation of credible information for the people.
Men, L. R., Tsai, W. H. S., Chen, Z. F. & Ji, Y. G. (2018). Social presence and digital dialogic communication: Engagement lessons from top social CEOs. Journal of Public Relations Research, 30(3), 83-99.
The concept of dialogue communication is discussed in the study through the engagement of the social presence. Through the analysis of the data obtained, it was explored that dialogue of
Facebook CEO, through a post, led to the implementation of the strategies which were communicated through the conversation. The method has been used by most of the CEOs of social media primarily through Facebook, where they correspond to the public matters which they wish to be known to the public. Information of interest to the public and the method it is facilitated is the main discussion of the article. The principles of dialogue include giving out new data to the public and the creation of dialogue loops. Practical strategies that are more cohesive and better in the passing out of the social presence gave room for public engagement that reacted in different ways such as likes, shares, and others dropped comments. The discussion of theories that contribute to the digital dialogue, the strategic importance of the conversation, and communication of the leadership in public relations are discussed in the paper. The article is evident that digital data has led to significant changes in the public relations sector due to the faster circulation of data and information.
Rothberg, D., & Camargo, M. G. D. (2018). Public relations and sustainability: the quality of digital open communication of environmental governing organizations. Revista Internacional De Relaciones Publicas, 153-176.
The article talks about the wide variety of digital communication which has been made available and their contribution to public relations. Digital communication has been to encourage transparency of the general policies in different areas, including sustainability of the environmental changes. The openness which can be brought about by the digital communications can be through the evaluation, formulation, and execution of the policies which govern public relations. The article identifies the role of sustaining the environment has to be understood from the results gained through the formulation and execution of the public policies. The research aimed at characterization and identification of the categories which are there in the content analysis and the information about the sustainability of the environs. The information on the article shows precise knowledge of rules which are there to govern the public relations, which was accessed through Facebook media. According to the obtained results, there is a lack of sufficient information in the analyzed data, and the opportunities available are highlighted.
Soylu, A. (2018). Digital Public Relations in SMEs. COMMUNICATION MEDIA & PUBLIC RELATIONS, 35.
The article talks about the importance of digital solutions to public communication, which has brought about many positive changes, specifically to small and medium-sized businesses. According to the article, digital public relations has been associated with the rise of new technologies such as the internet that has led to more accessible and faster communication whereby vast amounts of data can be exchanged through at cost-effective way. According to this article, public relations refer to the communication methods which are used to foster communication between different organizations. The communication lines which are created through public relations have been greatly affected by the new technologies which have emerged. The digitalized communication has become secure, and information can easily reach far regions at a very faster rate. According to the article, the new data error has been brought about through digital media platforms that are available. The coordination in business activities has become more comfortable as the control of human resources, purchase of products, among many other business activities, has become more comfortable. The article gives the analysis of digital data methods which have been integrated into the businesses today, their impacts, and how they are applied in the small and medium-sized enterprises.
Santa Soriano, A., Álvarez, C. L., & Valdés, R. M. T. (2018). Bibliometric analysis to identify an emerging research area: Public Relations Intelligence—a challenge to strengthen technological observatories in the network society. Scientometrics, 115(3), 1591-1614.
Organizations of this era are mostly dependent on the information strategies, which ensure that it competes fairly with the other organizations. Due to the complexity in the environment today, information strategies become an essential tool in ensuring collaboration among the organization and its stakeholders. The need to use specialized literature in organizations today has led to a relationship between public relations and strategic intelligence. The paper highlights that there is already an emerging field of research that relates the human relations and vital information and targets the United States of America. The emergence of specialized literature, which has led to the connection of concepts such as public relations and the intelligence literature, has led to the identified research field. The research field was obtained from the review, which aimed at the systematization of information in the field of science, which had international effects on the topics which were frequent. The works provide enough evidence to claim the emergence of this research field and the need to research on the emerging field of study. The domain might be a significant opportunity of high value to researchers leading to observatories in technology and a networked society.
Sand, G., Tsitouras, L., Dimitrakopoulos, G., & Chatzigiannakis, V. (2014, October). A significant data aggregation, analysis, and exploitation integrated platform for increasing social management intelligence. In 2014 IEEE International Conference on Big Data (Big Data) (pp. 40-47). IEEE.
The role of social media today is very vital In ensuring public relations among different people and organizations all over the world. The companies have been able to communicate with the consumers in two way system, leading to improvements in the sales and reduced quarrels on the organization’s affairs. Consequently, communication can lead to increased customers to the company due to more relations. The new data is high-speed and essential for efficient communication and has significant influence on the business operation today. It is easy to see the companies’ advertisements on social media platforms such as facebook and get connections from the platform to obtain the products of the company or enquire anything from it. Public relations have been made easier by the new data and communication technologies that are available to many people around the globe. Marketing in social media has been easy where one can place orders for the supply of goods by the supplier without any contact. Displays of the products can be easily viewed, and the characteristics of each item described on the platform; thus anybody on the platform can see them.
Mukkamala, R. R., Hussain, A., & Vatrapu, R. (2014, June). Towards a set-theoretical approach to big data analytics. In 2014 IEEE International Congress on Big Data (pp. 629-636). IEEE.
The formal methods for social data analytics are limited to theoretical approaches that get information from relational sociology. There is a lack of unification of the modeling approaches which social data has led to a great challenge in public relations. Each of the platforms is different from the other and uses different protocols. This gives a challenge to the public relations as the data viewed in one platform may be different from the other. For example, the facebook platform ids different form different from other platforms such as linked in or other platforms of social media. They are approached using different software realms, and each of the software has its unique features that differentiate it from the other. Social Data Analytics Tool (SODATO) is briefly discussed in this paper, and its advantage and disadvantages highlighted. The analysis of social data is also prioritized in the works, and the semantics of its data are also analyzed in comparison with facebook, which is a real-world example of social data. The differences between the different social media have been analyzed, and the results showed that there are a lot of differences in the entering of data, and the software features are different from each other.
Joni, A., & Silva, G. The Problem of Digital Divide and Inequality in Big Data Analysis.
The inequalities which exist in the analysis of the big data have are numerous, and none of them is similar to each other. The data entry for each of the social platforms is different and unequal to each other. The data which can be entered in one social media platform is not the same as the maximum data entered by another platform. The digital divide is evident in the different platforms, which are very common to users all over the world. The problem which has been posted to the public relations through the new data is that one cannot access similar data while in the different platforms due to the differences in the data entry and the features which are different on the various platforms. There is a need for negotiations that can aim at arriving similarities in the various new data platforms to ensure that the users can access the data, which is the same in terms of size of the data. The inequalities discovered in the analysis of the big data need to be minimized to ensure that public relations in the different platforms do not have wide variations.
Park, G. (2018, October). Correlation-between Social Relation Value and Search Pattern in Social Networks. In 2018 International Conference on Applied Mathematics & Computational Science (ICAMCS. NET) (pp. 68-688). IEEE.
A web service such as Social Network Service is popular in finding friends and connecting with new friends. The actions of one user, such as comments, may attract another person who is using the same platform. Through the current trends in technology, it is easier to search one’s preferences through the web service. Through this, it becomes easier for the web to categorize users according to the preferences and always present such to the user once he or she opens the internet. The reliability and the efficiency of the user’s views can be established such that the user will only find what pleases him immediately after entering the website. The social relation patterns of the user are used to direct useful views to the user through artificial intelligence. The degree of the social relation to the user of the web shows characteristics of the users in the internet. Public relations are easily made possible through the web, where it directs the user to what pleases him or her. Correlating the activities done by the user on the website is used as the determinant of his or her privileges and guides in presenting what essential to the user the time he enters the web is.
References
Morehouse, J., & Saffer, A. J. (2018). A bibliometric analysis of dialogue and digital dialogic research: Mapping the knowledge construction and invisible colleges in public relations research. Journal of public relations research, 30(3), 65-82.
LOURDJANE, H., BENLARIA, H., & OMARI, M. (2019). Big Data Analytics Using fuzzy logic approach (Doctoral dissertation, Ahmed Draia University-Adrar).
Men, L. R., Tsai, W. H. S., Chen, Z. F. & Ji, Y. G. (2018). Social presence and digital dialogic communication: Engagement lessons from top social CEOs. Journal of Public Relations Research, 30(3), 83-99.
Rothberg, D., & Camargo, M. G. D. (2018). Public relations and sustainability: the quality of digital open communication of environmental governing organizations. Revista Internacional De Relaciones Publicas, 153-176.
Soylu, A. (2018). Digital Public Relations in SMEs. COMMUNICATION MEDIA & PUBLIC RELATIONS, 35.
Santa Soriano, A., Álvarez, C. L., & Valdés, R. M. T. (2018). Bibliometric analysis to identify an emerging research area: Public Relations Intelligence—a challenge to strengthen technological observatories in the network society. Scientometrics, 115(3), 1591-1614.
Sand, G., Tsitouras, L., Dimitrakopoulos, G., & Chatzigiannakis, V. (2014, October). A significant data aggregation, analysis, and exploitation integrated platform for increasing social management intelligence. In 2014 IEEE International Conference on Big Data (Big Data) (pp. 40-47). IEEE.
Mukkamala, R. R., Hussain, A., & Vatrapu, R. (2014, June). Towards a set-theoretical approach to big data analytics. In 2014 IEEE International Congress on Big Data (pp. 629-636). IEEE.
Joni, A., & Silva, G. The Problem of Digital Divide and Inequality in Big Data Analysis.
Park, G. (2018, October). Correlation-between Social Relation Value and Search Pattern in Social Networks. In 2018 International Conference on Applied Mathematics & Computational Science (ICAMCS. NET) (pp. 68-688). IEEE.