Everything About Content Marketing Calendar
In case you are not using a content marketing calendar, then you are missing out on a lot of benefits. The absence of it leads to an inefficient marketing strategy and will help you in any way. In this blog, we are going to discuss the content marketing calendar and how you can create one. We bet you’ll be surprised to see the benefits it can bring to your marketing strategy!
What exactly is a content marketing calendar?
First, let’s talk about the basics. A content marketing calendar is a tool that can help you to plan and properly execute any marketing strategy in the most efficient manner. It is a calendar-based plan for all the content you have intended to publish. With its help, you can visualize how your content is going to be laid out over the course of time. In simple words, a marketing calendar is a guide that tells you how to lay your content in order.
Content, as you already know, can be anything from regular blogs or social media posts. If you are running a business website or company blog, using a content marketing calendar will help you to organize and get the best marketing strategy. Your calendar can be very simple or as complex as your business needs are at this moment.
Benefits of Using Content Marketing Calendar
Surely there are benefits of the content marketing calendar, and that’s the reason why it is so much popular. Check out the top benefits of it –
- Save time by being organized.
Your social media marketing objectives and tasks take a lot of effort and attention to make. Every single day you will need to keep working on them before the final draft is prepared. So it takes a lot of time. A marketing calendar helps to plan ahead, avoid multitasking, batch your work, etc. Using the calendar, you can easily schedule your posts beforehand, automate the posts, and do a lot of other things that actually help to save time.
- You can post consistently.
Posting content consistently is the key to gather more followers and increase your engagement. Whether it is getting subscribers on YouTube or followers on Instagram, you must always keep posting good content. Lack of content will not retain your audience to your website. Compelling and engaging content helps your organic reach to expand over time.
- Reduce the number of errors
When you are planning your posts beforehand, it means that you are safeguarding yourself from a lot of errors and mistakes. Copy-editing, proofreading, or even vetting it, is a lot easier if you can find out the mistakes earlier in time. A content marketing calendar with the team member’s approval feature will help you with this.
- Don’t miss out global events.
Reaching out to your audience during important world events or occasions is very important. A social media calendar will help you observe and show you all the worldwide events, which are relevant to your audience. So, prepare the right content for the right global event. Your team can avoid a lot of stressful situations by planning the events much earlier.
- Make higher-quality content
Making higher quality content should be your goal if you want to retain your customers and attract new ones. Lack of creativity, errors in content, or irrelevant posts, can irritate your audience. Thus, creating a negative impact on the entire customer base. The calendar tool helps you to save time, create relevant posts, schedule your posts, and do a lot of other things. All of them contribute to higher quality content.
So, these are the top benefits of using a marketing calendar tool. Now, we will tell you how to create a content marketing calendar.
How To Make a Content Marketing Calendar?
Are you excited to know how to create your own content marketing calendar? Then take a look at these few simple steps that we will discuss –
- Review your social media strategy – first, you must review and check the entirety of your social media strategy. Find out which platforms and content you have used the most. Also, check how effective your content has been on each of the platforms. Always focus on particular platforms where your audience is the most active and engaging.
- Know your audience – knowing your audience is crucial for the success of your social media strategy. People use different platforms for separate purposes. For instance, Twitter might be used for more professional reasons, but Snapchat or Instagram is flocked by people who are major in the younger generation.
- Plan the content – this is where the real work starts. Once you are well aware of the audience, you want to influence and the platform to use, you must plan your content. Use a diverse range of social media content like videos, blog posts, tutorials, Instagram stories, etc. Consult with your team to find out which content will intrigue a particular set of audience.
- Download and fill – as soon as your content is ready; you must download the content marketing calendar template and fill it with your content. Put up the relevant content against the date you want to publish it on the internet. Then, schedule your content to be uploaded at different times of the day, or week. When the calendar is filled with the relevant details and information, you can share it with your team members for further discussion and review about changes.
This is how you will be able to create an efficient and working content marketing calendar for your business website right away!
Top Content Calendar Apps in 2020
Here is a list of all the top content calendar apps that comes with the best benefits and features –
- Trello
- Microsoft Excel
- Evernote
- Google Drive
The apps, as mentioned above, offer you the necessary features of making a content marketing calendar in 2020. They are readily available and easy-to-use as well. So, you will have no issues while using them to make a reliable content calendar for your business.