Best Competitive Intelligent Tools with NetBase Quid
With the ever-changing consumer demands, companies need to find ways to stay ahead of their competition. Luckily, several tools can help manage the competitive landscape, thanks to technological innovations. Such innovations include Competitive intelligence tools, which helps gather data, analyze, and act on the competitive landscape. These tools can be used by various teams within an organization, including senior leadership, marketing, and sales. They also provide great insights into product additions, product removals, and consumer feedback.
What is Competitive Intelligence?
Competitive intelligence refers to the business’s effort to collect and analyze data about its business environment, industry, competitive products, and competitors. Companies can research and gather information regarding their competitors’ market moves and marketing strategies like content strategy, social media strategy, pricing, and digital advertising. The information collected is then used to pinpoint the competitive gaps or develop appropriate strategies.
Besides analyzing the current competitors’ tactics, competitive, intelligent tools can also enable companies to drive investments and anticipate their competitors’ future actions. For a product to be included in the analysis, it must facilitate the collection and analysis of essential insights about website changes, marketing strategies, products, customers, and strategic investments. Similarly, it should also offer a centralized place for businesses to collect, collaborate, and analyze information. Here are some of the competitive, intelligent tools that can be of great help.
Owletter
Owletter is one of the best analytic tools mostly used by retailers and agencies to monitor competitors’ email marketing. It helps study how your competitors are leveraging email marketing tactics. Through Owletter, you can learn how many times your competitors send emails and whether they have a fixed or seasonal schedule. The tool can also help you identify and monitor trends so you can leverage opportunities less known by competitors. Most importantly, Owletter comes with plenty of features that store your emails for easy access by your team members.
Intricately
Intricately is an intelligent tool that is commonly used by sales and marketing teams in cloud hosting, security CDN, and other cloud features. Surpassing the traditional technographic, Intricately enabls you learn how your competitors use video, security technology, and CDN on the cloud. It also includes query builder and alerts that allows you to customize queries. The most important part is that Intricately enables you to add crucial accounts to your watch list and also notifies you when a new technology is added to a competitor’s website.
Moat
Moat is another powerful intelligent tool used across businesses of all sizes. It helps in viewing and monitoring your competitors’ digital creative story. Ideally, standing out from your competitors involves a mixture of strategies. Besides data intelligence, you need to invest in digital creativity along with viewing competitors marketing story. Moat gives you what you need to learn your competitors’ current and past advertising strategies.
BuzzSumo
BuzzSumo is an amazing competitive intelligent tool perfect for middle sized companies. It helps understand your competitors content strategies so that you can learn about their main focus as well as the trending topics. The tool helps you track how your competitors intend to reach their customers and provide useful insights regarding their content strategies. Most importantly, BuzzSumo helps you analyze and filter your searches based on timelines and topics; it also allows you create alerts that notify you once your competitors publish new content.
About NetBase Quid
The merger of NetBase, a premier social media analytics company, and Quid which is a top tier AI driven text analytics firm forms the next generation market intelligence and consumer platform (NetBase Quid). NetBase Quid is set to provide companies an unprecedented solution to learn about market data and consumer behavior. It helps deliver contextual information that analyzes trends from both the structured and unstructured data.