Creating and Targeting Message to the Audience
Perceptions about the Project
From the image provided, I think that the customer felt disappointed and misrepresented in her opinion. This is because the end product was contrary to the client’s expectation, a factor that yielded dissatisfaction. It is quite evident that the message interpretation basing on the customer’s needs was wrongly made from the inception process to the output. This inherent action yielded the wrong satisfaction. The designing, documentation, and testing teams overlooked the initial request implored by the client, which contributed to an incorrect marketing strategy. The team members’ views were based on personal perceptions which were applied without the correct integration and discussion of such opinions to determine what should have been done. Also, the team members acted based on their best interests or rather understanding, which did not tally with the customer’s requirements. In this light, I do not feel that the customer’s needs were met, which intrinsically defines poor communication among the team members.
Message Formulation
In this context, there is a need to communicate the client’s ideal request to the team and harmonize their conflicting understandings towards the same issue. In creating the correctional message, I will apply the CMAPP communication model, which reflects on the context, message, audience, purpose, and product components (Ingre and Basil (17). In analyzing the background, I will evaluate the prevailing circumstance, reflecting on the failure to bring out a project as per the client’s requirements. Also, the context will cover the undirected interpretations of the project, which translated to the current misgivings. According to Ingre and Basil (18), the framework reflects on the external and internal factors that hamper effective communication, which, in this case, covers the team members. At the same time, my message will encompass the underlying issue that is predominantly causing the disapproval of the project by the client. Ingre and Basil (18) highlight that the message illuminates the intention of communicating and offers an exemplary and detailed contexture regarding the situation. Bringing out a clear picture of the customer’s needs is the intent of the dominant communication strategy (Riccomini 166). I will provide a detailed analysis of the project using available drawings and examples to infiltrate a more precise understanding. A unified message will yield a humid understanding which assists in achieving a common goal rather than the previously differentiated goals. In this stance, I will accommodate and consider each team member’s interpretational views, which helps harmonize the various opinions to come up with a better output.
Further, the audience, according to Ingre and Basil (19), is the primary target of the message, which, in my case, is the project coordination team. The incorporation of members’ views in the messaging section shows an understanding of their perceptions of the project context. According to Riccomini (166), it is essential for reviewing the purpose of communication, which entails the intent of the message. Further, Ingre and Basil (19) indicate that the general motive constitutes the general expectation from the audience, which in my case, is for the team members to comprehend the right model the project will take. Also, my hope lies in creating a common goal, where the team members work on the same idea to avert the previous case from occurring. In the same context, I will emphasize communication’s other implications to better teamwork efforts, which would promote the organization’s image.
Communication Medium for Directing
Lastly, as Ingre and Basil (19) observe, the product is the overall shape of the communication. It refers to the medium employed in disseminating the information to the audience. The case at hand requires a strategic communication medium, which would mean applying the most effective method. The subject reflects on previous flaws made by the team, which translates to the need for an economical approach that would curb such an incident from transcending on the next attempt. I prefer face-to-face communication with team members. Physical interaction is efficient in delivering highly important and concerned messages (Amant and Flammia 3). Amant and Flammia (4) explore that it will also help cultivate a more severe climate about the project through the evaluation of body language and other aspects. In this light, I will consider the use of meetings, and constant briefings throughout the processes to ensure that the set procedures are adequately followed. The method will also provide an opportunity to offer directions to the team members. Compared to other forms of communication such as emails and letters, physical interaction provides room for understanding, immediate feedback, and a correlational connection between the concerned parties.
Work Cited
Amant, Kirk St, and Madelyn Flammia. Teaching and training for global engineering: Perspectives on culture and professional communication practices. John Wiley & Sons, 2016.
Ingre, David, and Robert Basil. Engineering communication: A practical guide to workplace communications for engineers. Cengage Learning, 2016.
Riccomini, Donald R. “Special Series Review On Engineering Communication.” Technical Communication 64.2 (2017): 166-170.