For a company to survive in a competitive market, it must have well designed competitive strategies. A competitive strategy refers to the way an industry is able to separate itself from the other competitors within a given market area. This is usually the competitive advantage, and it’s the organization model in which the company is run and operated. For a company to effectively fit in the market, the competitive strategy is further subdivided into four parts. First, the company must decide on whether they are aiming the whole industry or it’s just focusing on one segment of a particular market. In addition, the company must consider the advantage side, which is the profit margin. That is whether its services or its products will be cost lower as compared with its competitors in the same market. Apart from this, the company may also focus on providing quality services or products than what the competitor companies offer. In our case, the United Parcel Service Company separates its services and products through the differentiation of the industry. Other than concentrating on the price, the company focuses on providing the best services across the industry. It offers relatively cheap services that assist customers in delivering packages almost everywhere in the world. The company provides excellent customer services, ensuring that the deliveries are made on time. In recent years, the company has, however, increased its prices in comparison with its rivals FedEx insisting on their better and quality services they offer. With the use of modern technology, the company services have not diminished, but instead, they are able to deliver products more efficiently and faster to your front door.
UPS is based on over 220 nations and territories worldwide. As a result, the market segment of the company is vast due to its large number of its customers and different locations. Even though the United Parcel Service provides its services to various locations and a variety of customers, it has remained to be the most reliable company by offering outstanding services throughout the industry. Their most competitive industry that is the FedEx and USPS have significantly reduced their rates for deliveries, and they are now listed at a lower cost in comparison to the United Parcel Service Company. However, this does not have any relevant effects on the company, as the company still handles a large volume of services than they do keenly focusing on customer satisfaction. The company has dramatically strived to deliver customer products on time and sometimes ahead of time through branching out on global bases. By taking the business at a worldwide level, it easier for the customer to reach out and carry out business with the foreign markets.
SWOT analysis is the primary planning tool that the UPS can use to carry out a situational evaluation of the organization. Through the use of SWOT, the organization is in a position to identify its strengths, opportunities, weaknesses, and threats it might be facing in the current business environment. The United Parcel Service is the leading company in the industry, according to the SWOT analysis. For several years, the company has managed to maintain this prominent position by carefully analyzing and reviewing its structures. Regarding SWOT analysis, an enormously interactive process demands appropriate coordination between various departments within the organization, such as the operations, marketing, finance, strategic planning, and management information systems. Through the help of SWOT, the company is in a position of identifying its vital internal factors such as the weaknesses and strengths, and the external strategic factors that include threats and opportunities. This kind of framework is what leads to the SWOT matrix, a 2X2 matrix. According to SWOT, the United Parcel Service has several strengths that assist it in succeeding in the market place. Such strengths not only do they assist in protecting the market, but they also critical in venturing of new markets. Example of these strengths includes successful track records, reliable suppliers from different parts of the world, strong brand portfolio as well as high skilled workforce among many others. However, the company still has a weakness. These are the areas that the company needs to work on and improve. Through the use of SWOT analysis, the company is required to grow and develop its competitive benefits and strategic positioning. Such areas where the company needs to focus on include minimal success outside the ore business, high expenses on the workforce, insufficient problem-solving mechanism, and poor product forecasting mechanism, among many more. With the aid of the SWOT analysis, the company management is in a position to evaluate the chances on which the events can take place in the future and their impacts on the general performance of the company.
The United Parcel Service Company is one of the leading organizations in the industry. It has throughout maintained a prominent position. The company has managed this by acquiring sufficient airplanes and vehicles that help in satisfying the demand for its services. Through this, items are freely delivered in different destinations on time, boosting customer satisfaction. This has created a disinvite competition for the companies operating in the same sector. In addition, the company ensures the safe delivery of products, and this has made the company to be recognized globally. In the transport industry, safety is always a critical factor that cannot be underestimated both by the clients and the company. Customers are happy with the safe deliveries since the services are designed in a manner that ensures maximum product safety. Reliable delivery of the products is not only of importance to the customers, but it also has benefits to the company by building customers’ confidence. Lastly, management is another distinguishing factor enjoyed by UPS in the competitive market. The company has so much invested in its management personnel through the use of modern technology that allows its clients to transit and follow their items online. The United Parcel Service Company is the best in the market, and I will recommend everyone to use it.