This Media Whizz is Rocking the Industry with New Amazing Ideas
Leo Olsen started his career at such an early age. By the time he was 19 years old, he had built a company, and within nine months, he was already a millionaire. He is a thought leader in the social media space and a force to reckon with. Leo Olsen sold his company Mastermind.com to Clickfunnels and now provides consultancy services to startups who are looking to scale their brands. He has fantastic ideas that are helping the businesses he is working with thrive fast and shares some of his ideas in social media marketing below.
- Understanding social media
Millions of people use social media. Even business owners use social media. But the difference between social media use in personal or business environments is quite huge. Leo Olsen discovered the power of social media in driving revenues and increasing brand awareness, and now entrepreneurs can benefit from his knowledge in the industry. For most entrepreneurs, it is crucial to understand which specific social media platforms to use and the reasons behind it. This calls for an analysis of your audience to understand the demographic patterns, the likes and preferences as well as which social media channels they highly used by your customers or potential customers. Besides, having a social media strategy is essential. Before investing in a campaign, for example, businesses need to evaluate what they want to achieve, and their plans to get there. Lastly, every business needs to analyze the results of their social media marketing so that they can know their impact and areas of improvement for future campaigns.
- Having responsive websites.
Having a responsive website will not only make your rankings high on Google, but it will also increase your reach among your target audience. Most people are consuming information on the go, and this means that companies have to make it their utmost priority that the content they share to be seen on most, if not all, devices that people use. According to medium.com, having a website that is not responsive to mobile devices will make you lose significantly on organic search rankings. Also, Google says 61 percent of users are unlikely to return to a mobile site they had trouble accessing, with 40 percent visiting a competitor’s site instead. Leo Olsen urges that before you think of investing in fancy campaigns, make sure that you have the fundamentals right.
- Niche marketing
There is no doubt that social media is changing the way businesses are shaping their marketing strategies. But with too many options and competition, consumers are finding social media platforms saturated with information that is not relevant to them. For companies to thrive in this complex world of social media, it is vital for them to focus on quality rather than quantity to make their engagements more impactful among their audiences. Leo Olsen is training companies to use their social media platforms well so that they can build strong relationships with their customers first. When brands take their time to invest in these relationships, more trust is built, and they can convert more leads.
- What is in the content, and how do you publish it?
The content that companies publish in their social media platforms can make or break the brand. Of course, businesses pursue to deliver valuable content every day to their audience. But with so much information online, different things will set a difference between one company and the other. They say a picture says a thousand words, and many companies make it their effort to build colorful campaigns and adds. However, current trends indicate that videos are more impactful. They can help to tell a story about a product or even demonstrate it’s used. Keeping up with this kind of trend will help you to outshine your competitors in no time.
- Focus on building relationships and trends
If there is one thing that is not going to ag, it is the importance of brands to establish relationships with their customers. Great relationships help to build trust, and people buy from people they trust. Leo Olsen has been providing insights to companies on how they can leverage their social media channels to build trust with their customers. If you would like to know more about his work, connect with him on.