Influence of Technology on the Success or Failure of a Business
Technology plays an indispensable role in the realisation of any organization’s goals. While it could have an elevating impact on a business that is dwindling, mechanization may also cause the failure of a firm. Using the example of Zara Clothing Company, this paper provides a clear-cut appraisal of the positive and negative effects of the modern use of technology in businesses.
Firstly, it hastens the operations of a business. Advertisement, which is a necessity for any industrialist, can be time-consuming. Through the help of technology, new online platforms have come up as an opportunity for brands to market themselves faster and more competently. Zara is the world’s largest clothing retailer (Grime 316). It has mastered the art of social media, thanks to technology, where its products are easily accessible at the click of a button. The company gives its current and soon-to-be customers updates on new clothes every other day. Without such technological advancements as social media, it would be hard for Zara to keep up with the market.
Mechanization gives large businesses an opportunity to serve the world from different branches. For popular trademarks such as ZARA, serving a global market can become challenging if they only worked from a single setting. Thus, they have opened offices across the world. It is with the help of technology that they can manage all their branches from a central point with ease. The advancement has not only earned them more customers but also boosted their reliability as service providers.
On the other hand, technology can be a washout if managed wrongly. All businesses that desire to grow maximise their use of such platforms as social media. Consequently, the competition for the market becomes tenser than it could have been. ZARA is just one of many clothing retailers. It would need to adapt to new trends in technology such as mobile commerce to remain on top (Vadicherla and Saravanan 109). If it did not keep up with such trends, other retailers would rise above it. A business that is indisposed to change loses competitive advantage to its opponents.
In conclusion, technology plays a vital role in every organization. While it could be helpful in bootstrapping growing businesses, it may as well impact an organization negatively. Mechanization is only helpful to a firm that can keep up with its changing trends. In that case, ZARA Clothing has served as a good example of a business continually growing through the right use of technology.