5 TIPS BY OLIVER MUDAMBO ON CREATING PROPER BRANDS THAT SELL CRAZY.
Oliver Mudambo
Oliver Mudambo is a serial entrepreneur, ecommerce expert & a PR whizz who has founded multiple successful online businesses. He is the founder, owner and CEO of Influencer Disrupt. He is a brand champion that helps other brands and businesses feature on influential publications with great content that sales like crazy! Oliver is a Bachelor’s degree graduate in Economics & Statistics and has worked with clients ranging from online retailers and global market research firms to financial corporations. He is also an author.
Creating a proper brand for your business is the set of strategies to improve your reputation and become more visible to your customers. An adequate brand can help your product stand out from among your competitors. Below are five tips by Oliver Mudambo on how to create proper brands that sell crazy.
- Research and define your audience and competitors
Your brand has to deliver what your customers want. In doing these, you have to survey to understand your potential customers and your current competitors. You can google your products and services you offer, and in this, you can analyze the direct and indirect competitors that come up.
You can also look at the relevant social media accounts and pages where your target audience follows.
Out of the survey, you can know who your present customers are, your competitors and what your customers talk about you!
- Develop a brand identity
A brand identity is up of what your brand says, what your values are, how you communicate your products and what you want people to feel when they engage your products and services. It is the personality of your business and a promise to your customers.
For you to create a brand identity you need to;
- Research your audience
- Design a logo for your business
- Come up with a language you can use to connect, advertise and embody on social media.
- Know what to avoid and do not copy from competitors.
- Monitor your brand to maintain its brand identity.
- Discover the purpose of the brand
Every successful brand has a compelling purpose behind it. This where you wake up daily loving to do for other people through your products and services. Three questions that surround defining a brand purpose includes;
- Why do you exist? The reason you are passionate and why you exists
- What differentiates you? These are things that differentiate you from competitors.
- What problem do you solve? The products and services that you offer to the market.
In discovering the brand purpose, your customers are at the centre of the process. Your brand has to shout more on how it’s unique and has to establish an emotional connection with the customers.
Lastly, discovering brand purpose drives business decisions. The pricing and sales strategies, manufacturing and customer services enhance the use of the brand. It gives you a clear, consistent and cohesive path for operating your business.
- Choose a slogan for your brand.
A slogan is a catchphrase that represents a product or company and communicates the key benefit you want consumers to associate with your business. A good tagline is short and catchy and makes a strong impression.
To create a catchy slogan, you need to;
- Keep it short and simple-keep it under 9-10 words.
- Be consistent-make sure your business slogan complements your existing logo, company name and projected image.
- Focus on what makes you different-you figure out your what unique preposition is and, you use it.
- Make it timeless-you have to change with times, but when making a slogan think of its longevity.
- Ensure it stands alone-make a slogan which tells your audience what your business is without needing any additional information.
- Consider your target market-You need to consider if your customers are local, national or international.
A slogan is not just a tagline that advertises but makes a strategic game. Good slogans play with customers’ minds making him believe yours is a reliable product.
- Design a brand logo
A logo is a symbol or design used to identify a company organization as well as its products and services. It is the essential mark of brand identity, the most prominent logo of brand image and the foundation of effective marketing strategy enabling its connection with the target audience.
The logo design process is as follows;
- Design brief- is to get to know the client’s business. It is to understand what brand embodies and what the business’s goals are. Also known as the client discovery phase
- Research-conduct research focused on the industry, its history and its competitors. Also known as the industry discovery phase.
- Brainstorming-conceptualize ideas and make decisions on the possible design directions. Also known as an application discovery phase.
- Sketching-out of the ideas collected, you try and sketch. Sketching is cheap, easy, fast but most important, and it’s a useful brainstorming tool.
- Design execution-this is where your final logo starts taking shape. Here, you make all crucial design decisions you could not in the sketch phase. You can also hire a freelancer or commission a design contest.
- Presentation-present logo designs, concepts in a context of the applications which are relevant to the client makes the presentation more perfect.
- Revisions/approval-make changes if necessary. Together with the client arrive at the best solution.
- Delivery-Is the final logo artwork and it’s identity guidelines.
Conclusion:
In conclusion, branding is all about building customers’ trust in a company’s products. Companies are investing heavily in marketing campaigns that boost the value of their brand. Put into practice all the above tips by Oliver Mudambo; in creating a proper brand, and you will enjoy crazy sales!