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Big data in daily life
Big data plays a significant role in our everyday lives, both professionally and on a personal basis. Fundamentally, big data enables us to gather and analyze large amounts of data that are being generated every day. The trend in today’s digital world is significant in that it is transforming our way of understanding the world and everything in it. This contact with large numbers of information has made the integration of Big data with our day to day activities unavoidable.
Big data has become an integral part of every normal society by influencing how we shop, exercise, work, and other vital things we do in our daily lives. To begin with, Big data is improving public safety in several ways. Law enforcement officials today use Big data to profile and collect incriminating evidence that has been used to bring lawbreakers to justice (Hope). Additionally, with the increase of online crimes, data scientists use Big data to analyze and predict patterns of cyber-related threats.
Banking has been made safer and convenient with the help of Big data. Today banks use computer software that enables them to notify their customers of any suspicious activity occurring such as unauthorized transactions and attempted use of credit cards by strangers (Nordicit). Furthermore, big data has also been used to promote better health outcomes for individuals through digital medical records; this records enable caregivers from different hospitals to share information and thus ensure patients get correct diagnosis and treatment.
Moreover, online shopping has become simplified today through big data, which enables retailers to identify what their customers buy and then used the acquired data to send more product recommendations (Nordicit). Equally, browsing habits and social media history enables companies to advertise ads related to frequently visited sites.
Work cited
Hope, Diana. “Big Data Is More Prevalent in Daily Life Than You Might Think.” SmartData Collective, 16 May 2018, www.smartdatacollective.com/big-data-prevalent-daily-life-than-might-think/.
Nordicit. “Big Data in Our Everyday Life.” Nordic IT, 10 Feb. 2017, nordic-it.com/big-data-everyday-life/.