Brand Management Student’s Name Department, Institution Course Name Professor’s Name Date Brand Management Criteria on IMC Programs The dynamic media landscape has been recording significant changes over the years. With the technological advancements, the traditional advertising platforms such as televisions, radio, magazines, and newspapers have been gradually losing their grip in the industry, with new advertising techniques and platforms gaining traction. Marketers in the contemporary world have, therefore, had to apply effective structures and control to remain relevant in their respective industries. Integrated Marketing Communications (IMC) has outlined several strategies that have been applied in line with the business organizations’ policies, to enable them to conduct effective marketing.
