Advertising for Colleges Globally, the commercialization of education institutions has grown unprecedently in the last decade. Each day, colleges and universities run ads on different platforms, including TV, magazines, billboards, social media, and websites. Despite the persuasion caused by commercial advertising, the concept is relatively new, and it’s challenging to comprehend the exact impact it makes on institutions. DeVry University and the University of Wisconsin Madison are examples of U.S-based institutions that spend significantly on commercial advertising through TV, billboards, and YouTube. DeVry University is famed across the entire nation for its relentless commercialization campaigns, mainly through TV ads, billboards, and print ads. The institution has, however, faced significant hurdles recently, including a lawsuit for false advertising. Likewise, the University