The Coca Cola Company The Coca Cola Company is always looking for new ideas to stay in the market and maintain its competitiveness. For this reason, it gives significant support to distribution channels, stimulates its sellers through awards, promotions, and supports clients in activities. Also, they ensure that their customers keep the company within competitiveness. They do so by obtaining the most information from them, and many times they put the company in attention for new product introductions. Concerning the latter, I would suggest that the company bring new products to markets where they are not present. Introducing a new drink in different regions is not an easy task. However, the company should be committed to sending thousands of units