Assignment: Advertisements as Examples of Effective Storytelling Author name Institutional affiliation Course number and name Instructor name Assignment due date Assignment: Advertisements as Examples of Effective Storytelling According to Simone (2015), telling the right story helps “capture attention, entertain, enlighten, and persuade” (p.1). All these aspects are achieved at a go by the content writers. With storytelling, advertisers create a stronger connection between their brands and consumers. Likewise, storytelling makes the firm earn customers’ trust with ease. Moreover, effective storytelling helps improve the conversion rate. That said, Bhattacharya (2019) describes some characteristics that make storytelling marketing effective. These characteristics include the story that should be easy to understand, inspiring, believable, and contagious