2.
coca-cola company primarily targets consumers from all over the world who are thirsty for the excellent quality soft drink from a company that is well known for caring of all communities and takes care of the .
Coca-cola almost targets everybody from all over the world who likes sweet beverages .they always looks for a way to make them their customers. The company have invested heavily on advertising where they target people from different lifestyles, different incomes, all ages, all genders, coca-cola produces a wide variety of https://sharksavewriters.com/microeconomics-5/from drinking water, carbonated drinks,non-
drinks, sugarless drinks, coca-cola diets. This ensures that everybody is covered by their products no matter who they are.also their products are relatively cheap hence are more accessible by more people.
Coca-cola has tried to substitute even the cup of tea, or some water with their products.manufacture of high-quality products and right advertising strategies have contributed to the success of this company.
b.
coca-cola company, over the years, have been known for making non-alcoholic soft drinks. However, coca-cola mostly targets the youths above 15 years.coca cola can develop new products that are more friendly to more younger children like milkshakes,etc.this will increase their market. Coca-cola can also venture into making alcoholic products since they do not manufacture any alcohol products, and it could be a new market segment for the company.