The relationship between the functioning of the ecosystem and diversity
As the diversity of microbes increases, the ecosystem functioning becomes more complex, taking into consideration all the interdependencies which arise from the evolution of the microbes. While this is a positive relationship, negative relationships also exist. Research into marine microbes has revealed a correlation which supports the relationship between greater microbial diversity and the functioning of the ecosystem. Minimal overlap in the utilization of resources in the ecosystem by functionally different taxa is considered the main cause of the increase in biodiversity. The relationship between the functioning of the ecosystem and diversity is determined using deterministic models.
A linear relationship between the functioning of the environment in which a microbe exists (Delgado-Baquerizo et al., 2016). The linear relationship between according to previous studies is determined to be positive implying that the increase in the functioning of the ecosystem leads to an increase in the biodiversity. The microbes in the ecosystem have many functional traits and some times experience functional redundancy. Existence of a linear relationship between the two features does not eliminate the possibility of the existence of redundancy in the functioning of microbes. Partial redundancy is therefore existent in some microbes that exist in the ecosystem.
Diversity in an ecosystem is composed of many attributes having different amounts of weight in the impact they have on the ecosystem. These attributes include the levels of diversity in photogenic, taxonomy and functionality. Diversity in taxonomy has the least weight on the diversity of any taxon. The measurement of the functionality of the microbes is hard to scale. This is because of the difference in functionality between different microbes.
Creation of employment is one of the significant benefits that come from an advertisement in the society. For example, the print media, radio, and televisions leads to revenue generations to the government. Since companies usually pay these communication media to operate their ads, the society benefits much in terms of employment because the government taxes are used to create useful programs in the community that employs individuals. Additionally, agencies that hair these ads and celebrities captured, printers, models, photographers, musicians, and singers are earning their living through advertisements.
Moreover, since the companies tend to build their reputation in the market, their sales are increasing, thus an expansion of their services to different of the world, thus creating more job opportunities for individuals. For instance, earned media are beneficial to advertisers in both cost-effective and in terms of the creation of authenticity to their messages and opportunities they create in the society. Therefore, when a friend or a member of the family shares the message of a given organization, on the social media, it may lead to a large organization to be stripped away. Thus the organization ensures that they do not lose the customers by giving desirable services and giving back to the society through the creation of employment opportunities.
Research has shown that advertising of products in a market establishes a direct link between the manufacturers and the consumers. The established relationship leads to the elimination of middlemen and intermediates in a particular market. In return, profits among the manufacturers increase while reducing the price at which the consumer gets a product. Additionally, a good advertisement for products in a market reduces competition from duplicate products. Most manufacturers have found it to be a perfect weapon of fighting competition prevalent existing in the market. Proper and continuous advertisement leads to the saving of the products from the clutches of competitors. Therefore, the society is protected from any form of exploitation since there is an awareness created starting from the prices, quality packaging through advertisements.
One of the arguments that are against advertisements in our society is that the ads entail unrealistic body language expectations. When the companies are doing their adverts, there is always overrated the look of the celebrities used in the events. For instance, most of the men who are used in the adverts are presented in perfect looks than their normal look. When it comes to women, it is even worse because the standards of beauty that are used for these advisements are even more ridiculous; thus, the advertisers normally come up with ads that favor only good looking women. In the process, the society is impacted negatively because those that lack the qualities of the portrayed celebrities tend to get low self-esteem. Additionally, youths who are always affected by celebrities tend to do many things like skin bleaching or buying expensive makeup to try to obtain a particular look that they usually see in the adverts.
Profile targeting is another negative impact that is associated with online advertisements. A cording to,,,,, the majority of network site users usually post a lot of personal information to the public in their profile pages. This information displays individuals ages, brands, music, favorite hobbies, music, and other private interests. With the advancement of technology, advertisers normally mine these personal data to target their campaigns based on the consumers’ interests. Based on profile targeting, it is illegal approaches since they make use of personal information without their concert. Van Reijmersdala et al. also claims that children are the most victims of this profile targeting; thus, because children lack the best knowledge and ability to make sound decisions, they are always susceptible to the advert. Generally, it is unethical to take advantage of children in such events since they are termed inappropriate and unfair.
Moral impacts in the society are another critical issue that is associated with the advertisement. For instance, there is always an assumption made by advertisers that their effects on society are benign since there is a tendency of assuming that customers are always sovereign rational self. However, this view of self conceives of individuals as being determined through reason alone, try to separate the will of a person from the sentimental and emotional inputs of daily experience. The majority of these assumptions are based on the concept that marketing involves the act of getting products to the final consumers to fulfill their needs or affection shapings. Therefore, in situations where advertisements do not change affections and sentiments of people and moral action is subjected to the maintenance of particular emotions and affection, it is evident that adverts do not play a function in the establishment of individual ability to act morally. Advertisement is considered unethical in the society.
Generally, since advertisement promotes awareness of sin products in the society, it has negatively destroyed the moral values in the community. Many products like alcohol and cigarettes are usually promoted through the advert. There are a lot of individuals who have been convinced to use these products just through adverts. Other son adverts like phonograph advertisements have greatly affected the youths towards the activities in the society, thus losing the ethical aspect of humanity.
References
Kubacki, K. (Ed.). (2014). Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. Springer.
Van Reijmersdala, E.A., Rozendaalb, E., Sminkc, N., Van Noorta, G., & Buijzenb, M.
(2017). Processes and effects of targeted online advertising among children.
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http://dx.doi.org/10.1080/02650487.2016.1196904
Gustafson, A. (2001). Advertising’s Impact on Morality in Society: Influencing Habits and
Desires of Consumers. Business and Society Review, 106(3), 201-223.
https://doi.org/10.1111/0045-3609.00112