Consumer Behaviour
Consumer behavior is a topic that has been discussed widely in different articles and by the various researcher. In this article, the main research revolves around the Apple company and the difference in consumer behavior among the population they serve. Every consumer has a different behavior when it comes to preferences and choice, and the organization has to use the different marketing strategies to ensure theirs achieve customers’ expectations—the company Apple consumer marketing behavior to have their consumers satisfied. Consumer behavior helps the organization in choosing the services they should offer to the consumers and at which time of the year.
The apple company, which is among the leading companies in electronic devices production, has carried out various research on consumer behavior. This is with the aim of knowing the kind of customers they are serving and how they can improve their services and products in the future. Consumer behavior marketing is one of the components of their marketing plan, and the strategies are well defined, and any action that requires to be taken has been stated down. According to the article, the organization works together with its consumers so they can achieve their marketing goals and make the bests out of it.
As an organization studying and analyzing consumer behavior is an advantage as it has helped achieve most of the intended results. The organization has been able to know the preferences of their customers and what they expect. This has thus improved the manufacturing systems in the organization and also how the organization will have their goods delivered to the consumers. It is through the study that the organization has managed to gain consumer loyalty, given that there are other companies that offered the same goods and services.
The article referred to in this review is interesting as it has all that a marketer or a business person would wish to read. The research is well carried out, and the information provided is appealing and well explained. The article, more so, discusses the most growing sector in the technology industry and how the consumers wish to be treated. According to this article, consumers are the key determinant of whether the business will succeed or fail. As a business person or organization, it is evident that one should collect all the information required about the consumer. As the article states, the marketing strategies used by an organization also have an impact on consumer behavior.
Consumer behavior, according to this article, is affected by various factors that are grouped into four. These factors are personal, cultural, psychological, and social factors. This all factors affect how a consumer makes their decision and decide to buy their products or services from Apple company. The article is related to consumer behavior as it analyses these aspects and how they are related to the company’s marketing aspect. Every consumer has different behavior, and these articles give a simple explanation of how they work towards achieving every consumer’s satisfaction.
The main finding in this article is that a company can use its consumers’ behavior and include it in their marketing plan to make good results. For an organization to know what its customers want, then they have to look at their decisions and the choices they make while buying. With this in mind, the organization decides on what they offer into the market and how it is presented to the consumers. Consumers need to be treated in a special way and in a way that they will make the same decision of buying in the organization again in the future. Apple company has been able to manage this and has successfully turned into the most successful company when it comes to electronics and services.
For Apple store to achieve the best marketing strategies, there have assessed the population they operate in and the shareholders they have. With this, they have managed to convince their consumers to buy their products. This strategies advertising of their products. Appl has had the best and well-managed advertisements programs. Every consumer would recommend everyone to use Apple products as they are known to be the best in the market. The products offered are always appealing, and people wish to belong to the apple community. With this, it can be interpreted that apple products are able to market themselves.
This research allows the different organizations to have them produces the best products or services so they can be able to market. This thus affects the production and marketing decisions in any business. Every organization’s goal is to serve its consumers well, and by providing better services and products, then it is easily possible.
Having an interaction with consumers is the best research method that will help in collecting information. Keeping in mind that different consumers have different behaviors, the organization will be in a position to tell whether their purpose is being served in the right way. Consumer satisfaction and participation are the main factors that drive the company.
Reference
Stephen Zoeller’s Marketing Blog – Analysis and discussion of key marketing elements critical to marketing success. (2020). Retrieved 14 May 2020, from https://www.stephenzoeller.com/