Data and Information
Examples of Business Data
- Customer name
- Date of sales
- Name of the product
Examples of products or services which uses IT for delivery
- Gift certificates and vouchers: Customers are provided with digital vouchers so that they can redeem their services. Vouchers perform the task of online gift cards, without all the worry of physically giving gift cards of plastic credit-cards.
- Digital Books: digital books vary from eBooks to software to designs. When a digital file is packaged, it can be easily delivered online (Heath, 2018).
Agile Software Development
Agile software development refers to approaches and practices to software development in which the solutions and requirements developed through the effort of collaboration cross-functional and self-organizing teams and their end-users or customers (Abrahamsson et al., 2017).
Reasons for the usage of Agile Methodology
Competitive advantage in the business environment today temporary because of the low barriers existing in entering the industry and rapid technological development. Businesses must improve the services they are offering to maintain a good competitive edge.
A business is required to address the requirements of the end-users in a short period of time. This will assist in the penetration of the market for the products and services of the organization, which will result in an increase in reliability and the factor of trust amidst users and also assist the business to increase the brand values it is offering.
Role Information technologies in Marketing
Blogging: Numerous marketing professionals today are found managing and setting up blogs for the companies they are working for.
Email Communication: Marketing professionals depend on email communication since it is one-on-one to achieve their tasks or work. Email communication is widely used by prospects, customers, media members, coworkers, and many others (Leonow et al., 2019).
Types of Networks
There different types of computer networks depending on their size and purpose. Those computer networks that are based on size include PAN, LAN, MAN, and WAN.
Wide Area Network (WAN)
This is a type of computer network that covers a wide geographical area such as the whole country or world. A WAN is composed of smaller networks such as MANs and LANs.
Metropolitan Area Network (MAN)
This is a type of computer network that covers a small region, campus, college, or a city. It is larger compared to LAN.
Local Area Network (LAN)
This is made up of a single computer network at a small site more specifically an individual’s office building. LAN is more effective in resource sharing such as printers and data storage.
Personal Area Network (PAN)
PAN is a type of computer network that is established around an individual within a small single building such as a residence or a small office (Rastogi, 2019).
Reference List
Abrahamsson, P., Salo, O., Ronkainen, J., and Warsta, J., 2017. Agile software development methods: Review and analysis. arXiv preprint arXiv:1709.08439.
Heath, S., 2018. Mobile device system and method providing combined delivery system using 3D geo-target location-based mobile commerce searching/purchases, discounts/coupons products, goods, and services, or service providers-geomapping-company/local and socially-conscious information/social networking (“PS-GM-C/LandSC/I-SN”). U.S. Patent 10,140,620.
Leonow, A.I., Koniagina, M.N., Petrova, S.V., Grunt, E.V., Kerimkhulle, S.Y. and Shubaeva, V.G., 2019. Application of information technologies in marketing: experience of developing countries. Revista Espacios, 40(38).
Rastogi, U., 2019. Computer Network And Its Consequences–A Literature Survey. International Journal of Health, Education & Social (IJHES), 2(11), pp.5-19.