Emerging Technologies in Web Development
New devices and evolving consumer needs have necessitated the creation of a multitude of new tools to suit every web need. Companies can benefit from quickly adapting to and utilizing the growing range of new technologies. In this fast-changing industry, adapting to consumer needs is crucial. Still, even more essential is distinguishing between the technologies that the company needs, and those it does not, to avoid wasting resources on unnecessary technology. Some of the most useful emerging technologies for a web development company that intends to advance its status and performance include artificial intelligence, chatbots, application programming interfaces, search engine optimization, and accelerated mobile pages.
Artificial intelligence (AI) has revolutionized the way companies approach consumer data. Although the concept has been present in the web development scene for decades, websites have only recently begun to realize its full potential. AI is the ability of a computer program to learn and think. Integrating AI on websites should enable developers to harness the power of consumer data fully. AI can produce a clear picture of every consumer’s preferences, and allow customization of the consumer experience using the data that they collect from consumers (Stocco 1). Such customization is particularly useful for e-commerce websites and search features incorporated into websites. AI can also help developers design websites due to its advanced computing capabilities. Web developers who can incorporate AI into websites be in a position to create more dynamic websites.
Web users are increasingly moving away from desktop computers and laptops as their primary internet access devices. Instead, web users are shifting to mobile devices like smartphones and tablets. Web developers must adapt to this need by ensuring that their websites can function efficiently on the full range of devices available today through Accelerated Mobile Pages (AMP). AMP should enable web developers to make websites run faster and more fluidly on mobile devices like smartphones. AMP delivers the content that a consumer needs instantly by preventing pages from loading unnecessary components like JavaScript AMP-enabled websites are more responsive and have significantly shorter loading times (O’donoghue 112). Website revenues are directly proportional to traffic. Companies that have higher numbers of users over a given timeframe have more opportunities to sell products or display paid advertisements. AMP provides an opportunity for clients to tap into the growing traffic generated by mobile devices. It is essential that web development companies fully utilize AMP to enable clients to adapt to the ever increasing mobile traffic.
Customer care is an essential component of any successful business. Websites must provide customers with an opportunity to ask questions, seek clarification, or settle disputes that occur during the website’s use. Chatbots are an excellent tool for website owners or managers to communicate with clients. When users type their messages in the chatbot, it utilizes AI to analyze the question for keywords, which it then relates to frequently asked questions before providing a possible solution (Brandtzaeg & Abjørn). Since solutions for most challenges that web users encounter are usually in the frequently asked questions (FAQs) section, website managers can focus on more difficult problems rather than repetitively resolving user complaints. Providing solutions to web users using chatbots reduces the overreliance on customer care executives, allowing companies to save money that they would have spent paying actual people. These savings help increase revenue, which companies can redirect into website development.
In conclusion, the web development company should benefit from utilizing new and emerging technologies to develop better websites. APIs, AMP, and AI should increase the functionality of websites, making them more attractive to potential clients. Chatbots should allow clients to better communicate with their web users. Proper utilization of SEO technologies should enable clients to generate more traffic. The company should utilize all these features to deliver better services to consumers.
Works cited
Brandtzaeg, Petter Bae, and Asbjørn Følstad. “Why people use chatbots.” International Conference on Internet Science. Springer, Cham, 2017.
O’donoghue, Ruadhan. AMP: Building Accelerated Mobile Pages: Create lightning-fast mobile pages by leveraging AMP technology. Packt Publishing Ltd, 2017.
Stocco, Andrea. “How artificial intelligence can improve web development and testing.” Proceedings of the Conference Companion of the 3rd International Conference on Art, Science, and Engineering of Programming. 2019.