Impact of Mobile Computing on Businesses
In today’s cooperate and business world, a lot of emerging trends have been noticed. This has ranged from business intelligence to the use of computer technologies in more simplified forms. Mobile computing is one of the emerging trends that have dominated the business world since the integration of technological tools. For a fact, it is in the cornerstone of the benefits realized as a result of technological combinations in businesses. These are but not limited to simplified and efficient business processes that achieve increased productivity as a result.
Day by day, mobile devices users have been on the rise with the curve, in expectation, to climb even higher. Business communicators have been compelled to shift on the trends that mobile communication and connectivity have picked. This wave in panning, creation, and distribution of messages in businesses application of mobile computing has tremendously made improvements in business premises. Their impacts are well evident effects in today’s markets.
One impact of mobile computing on businesses is that there is improved customer experience. Almost all consumers/customers have a mobile device, and through these devices, they conduct searches of products that they are in demand of. To leverage this trend, businesses have created websites. In addition, retailers have invested in mobile apps for their consumers. Retailers have been able to reach a broader market as a result of mobile technology and their application in their businesses. Production of the 3D mobile apps to sway potential buyers in the real estate business has also been emerging. The customers view these images of the houses even before construction has started. Quality production is also realized as customers can give reviews and ask questions pertaining to the products of their interest. All this is made simple by the application of mobile computing in businesses.
Besides improved customer experience, mobile computing application in businesses has seen enhanced businesses employees’ collaboration. Since today’s market is a universal village, employees are also sure to be coming from different places around the globe due to the businesses expanding networks and globalization. Mobile computing use on these businesses makes it possible for them to collaborate from wherever they are and even hold teleconferences, online meetings, video calls, and even Whatsapp group and Facebook with the new smartphones with internet connections. They can do all these collaborations from anywhere they are hence improving the workspace productivity. Motivation may also come in handy as a result of such flexibility, and with motivation, sales are optimized as well. The businesses do well as a result.
Retailers and even large scale businesses have come up with better marketing strategies as a result of the radical and increased use of mobiles by customers. More and more customers are turning into their mobile for their daily needs demands. Businesses, therefore, have a responsibility to track and know their customers’ needs. This allows them to target and understand which offers they might put forward to attract more customers. Some businesses offer free Wi-Fi to customers to enable them to collect valuable data so that personalized services can be provided to them. When customers are satisfied with the services, they have a higher probability of recommending their friends, and this, in turn, leads to a more extensive market base, which is almost all businesses’ goals. Mobile computing applications on the companies may create these impacts.
Mobile computing in businesses has seen optimized operations in markets. This is accredited to the more fast, reliable, and swift operations that are realized after integrations of mobile computing in the businesses. Streamlining of business processes in cloud computing has really aided in accessing business information from anywhere. This cloud computing technique has been employed by the businesses customer care providers who can access data from anywhere they are and stay updated as far as the customers need is concerned. The provision of accurate and relevant information by the customer care executives to the clients promotes a good flow of information that is necessary for customers’ satisfaction. This optimization of operation, with an example of cloud computing, brings into the list some of the impacts of mobile computing on businesses.
In conclusion, for any business to be a success, integration of automated processes, in which mobile computing is a discipline, is inevitable. As such, the application of mobile technology has become part of our culture. And even with this amazing culture with significant impacts on businesses, excellent planning ahead is needed, so that good decision to be implemented are arrived at. Mobile computing, therefore, is a blessing in today’s business world.
References
- John Smith, 2018: Impact of Mobile Technology in Business Communication. Derived from: https://business2community.com/tech-gadgets/impact-mobile-technology-business-01704702
- Colin Currie, 2019: Impact of Mobile Computing. Derived from. https://webmedia.jcu.edu/institutioneffectiveness/file/2019/04
- Kvaghjiani, 2018: Comprehensive Impact of mobile techniques on businesses. Derived from. https://www.igi.global.com/chapter-information-society/18943