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Internet marketing

Introduction

Internet marketing is advertising made by a company using websites where customers can buy goods online. Internet marketing is done alongside the traditional mode of advertising that involved the use of billboards, televisions, and radios to advertise and promote goods. Internet marketing strategy is an effective way of ensuring that a business creates and maintains its customer value with the intention of reaching more customers thus making more sales (Dangi, 2017). This document seeks to give an insight into the internet marketing strategy employed by different businesses in promoting their services.

Types of internet marketing

Internet marketing is further divided into website marketing, email marketing, social media marketing, and search engine optimization. To begin with, website marketing involves the use of e-commerce websites, promotional sites, and online advertising done in search engines, for instance, google chrome search engine. In these sites, organizations are able to market their goods and also sell the goods online.

Secondly, email marketing is another form of internet marketing. This is the practice by an organization to occasionally send promotional emails to customers and people interested in certain products. This is common in websites where customers sign up and leave their details in order to be updated on the new products and offers in the market.

Besides, social media marketing is another technique used in internet marketing. Organizations also tend to employ the use of social media sites to advertise their businesses. Social media has become part of many people in the current world. This has made businesses consider the use of sites, for instance, Instagram and Facebook to advertise their products in promoting their businesses and creating customer value for customers.

Lastly, search engine optimization is another approach to internet marketing. With the help of search engine optimization tools, business is able to optimize the loading pages within a website with the aim of increasing the number of visitors that a website has over a given period of time. These are the main forms of internet marketing done in the promotion of goods by an organization.

Benefits of Internet Marketing

Internet marketing is an important strategy used by companies to reach more customers and create customer value. With the internet making a significant part of people’s lives in the modern world, businesses find it important to incorporate the internet to their businesses in order to reach more people through it. There are also advantages that come with the use of the internet to reach more people.

To begin with, the internet is essential in an organization in reaching more people and penetrating the global markets (Macarthy, 2018). With the help of the internet, people from all over the world are able to advertise products online and have them viewed by people from all over the world. This makes it easier for businesses to reach more people over the internet which is essential in the growth of businesses into global businesses.

Secondly, the internet makes it easier for businesses to reach a target market. The internet has many details of it, users, for instance, age, gender, interest, and locations of its users. With the inclusion of such details, it is easier for businesses to promote their goods and services to the target market for the specialized goods that fit the target market.

In addition, businesses also use the internet to create personalized offers for the customers in a business based on their preference and history in the business.  With the help of technology, the organization utilizes the internet to create specialized offers that focus on the preference of customers and the target markets for different goods. This is also essential in creating personalized offers for different customers based on preference (Dangi, 2017). This also allows businesses to create customer value and maintain it.

With the help of the internet, businesses are able to also create a relationship with their customers. Business is able to create a long-lasting relationship with customers as they interact with their customers over the internet. With the creation of a long-lasting relationship with customers in a business, an organization is able to create customer value essential in attaining customer loyalty. Besides, the internet ensures saving costs in business as the resources needed in internet marketing are minimal compared to the use of retail stores.

References

Dangi, H. &. (2017). Personalization in marketing: an exploratory study. International Journal of Internet Marketing and Advertising, 11(2), 124-136.

Macarthy, A. (2018). 500 Social Media Marketing Tips: Essential Advice, Hints, and Strategy for Business Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!. CreateSpace Independent Publishing Platform.