Intrapreneurship “is the development of an enterprise culture within an existing company” (Nandan, 2009). In simpler terms, intrapreneurship is allowing a person within a company to act as an entrepreneur in order to take an idea and turn it into a “profitable finished product through assertive risk-taking and innovation” (Nandan, 2009). Intrapreneurship is important for an organization so that they can stay relevant in their field through the use of innovative new ideas. Staying stagnant in today’s world in any industry is a sure way to make sure that a company fails. With intrapreneurship, this allows a person or group of people the ability to brainstorm and implement new and effective ideas into the organization to help them grow and become more successful. One example of intrapreneurship occurred with the Sony PlayStation, where a man created the gaming console from messing around with his daughter’s Nintendo (Haughton, 2015). Such ideas can lead to amazing new products that have profound effects on an organization. It is important that an organization allows for intrapreneurial opportunities for their employees so that they have the potential to create the next best product.
As technology is evolving at a rapid pace in today’s day and age, many companies have the opportunity to exploit various technological advances. One intrapreneurial opportunity for Uber, in particular, that is cost-efficient, environmentally friendly, and good for Uber, are eco-friendly vehicles. This opportunity will help Uber explore new technology while also helping the environment. It is becoming more popular for car companies to explore eco-friendly vehicles, such as those that are full-electric or gas and electric-powered vehicles (Gorzelany, 2019). From the Uber SWOT analysis conducted, two of the opportunities for Uber are driverless technology and eco-friendly vehicles. These opportunities are two examples of intrapreneurial opportunities that Uber should take advantage of in order to advance in their industry. For Uber, the adoption of eco-friendly vehicles will undoubtedly take time, as Uber has approximately 3.9 million drivers worldwide (Iqbal, 2019). However, once this intrapreneurial opportunity is taken advantage of, Uber will become the first ridesharing organization to adopt an all eco-friendly fleet of vehicles.