Jess Chan’s Insights on how to increase your email revenue within 60 days by 639%
Jess Chan is the Founder & CEO of Longplay, an email marketing agency that helps e-commerce brands generate more revenue from email. The company provides full-service from strategy to execution to help brands nurture, retain, and convert customers. Longplay works with businesses that are looking to create a legacy, build lasting brands, and impact real lives.
Email marketing helps companies to target customers with commercial messages through email. The goal of email marketing is thus to drive sales, increase customer or brand loyalty, and improve communication between the customer and the company. Among some of the companies that Jess has worked with include BestSelf Co. and Just Thrive, have seen improvement in the overall revenue, with a significant percentage coming from email marketing. Jess shares some insights on how to increase your revenue through email marketing below.
- Growing your email list
Email marketing can contribute as high as 30% of digital marketing campaigns. When used correctly, email marketing can thus boost the total revenue for a company significantly. Since most companies use email marketing simultaneously with other digital marketing tools like Google ads and Facebook ads, the new contacts generated from these sources add to the list of leads to connect with through email and provide personalized welcome packages for new clients. Another way of growing your email list is to re-engage with dormant customers. Some clients may have shown interest in your products but may not have been active for a while. Reconnecting with such clients through tailored email campaigns could increase the open rates and lead to revenue generation.
- Build trust
People buy from people they trust. Once you have expanded the list of leads and customers, it is essential to build trust with the customers so that they can become repeat buyers and brand ambassadors. Email marketing provides a perfect avenue to provide educational information to customers, prices, discounts, product features, and honest testimonials from happy customers. Sending tailored emails with, for instance, product recommendations, discount offers, or notices of when you have new products in stock would help build a relationship with your customers.
- Promotional Campaigns
Email marketing can launch campaigns that help to drive some quick sales. For instance, welcome emails with exclusive offers to encourage new customers to purchase products or services can result in growth in revenue. A first-time discount or free shipping for new clients would be an excellent example that companies can use to push conversion rates. Emails that contain a call-to-action encourage clients to commit to a particular course. Whether it is referring new clients to the company’s products/services, or signing up for discount offer alerts, emails with call-to-action points build customer engagements, which would lead to growth in conversion rates.
Sales campaigns can be targeted to a particular cluster of clients and result in a quick revenue drive. For instance, email campaigns about a new product in stock can drive sales among repeat customers. Similarly, campaigns can be launched during seasonal events to promote particular sales targets or products on various occasions such as Christmas time, Valentines’ Day, or even Halloween.
- Customer Segmentation
Companies need to analyze their customer buying behavior to be able to perform client segmentation. Ultimately, the objective of client segmentation is to optimize your email marketing campaigns. Whether it is providing the proper information to the right clients at the right time, or it is rewarding your loyal customers, through client segmentation, companies can drive their sales promotions more effectively. Also, with proper email targeting, sales campaigns can result in increased order value from orders coming through email.
- Abandoned Carts
For most e-commerce brands, following up on clients who signaled intentions to buy your products in the past can be a great way to win them back. To convert these leads, companies can tailor special offers emails to such a clientele base to motivate them to buy their products/ services.
Given the successes evidenced by some of the companies that Jess Chan has been working with, there is no doubt that email marketing is a handy tool in growing revenue. To make the best out of this marketing tool, companies need to effectively track and test their email performance results, so that they can continually boost their Return on Investment.