Marketing Benefits
Coca-cola company is an American international company that deals in the manufacturing of nonalcoholic beverages. The company’s headquarters are in Atlanta, Georgia. Over time, the company has come up with several strategic plans to help reach its target customers (Serôdio, McKee & Stuckler 2018). As a result of the ever-increasing competition from other firms dealing with nonalcoholic drinks, the company aims at establishing its brand and improving customer relations as a marketing solution. What was the effect of brand establishment and improvement in customer relations on the total sales in the coca-cola company? The coca-cola company achieves a very insightful packaging of their brands, which captures its promise for refreshment from their products. The company also establishes a perfect customer relations by focusing on the customer but not the company (Manzoor, 2016).
The beverages have no age bar, and the company focuses on all the potential customers and devices means to ensure that their marketing appropriately reaches them. Brand establishment and improved customer relations have helped the coca-cola company enjoy significant sales volumes and the expansion of its market over time. Coca-cola is one of the best-known brands today, but this has not always been the case. Back in 1886, when the company started, its advertising budget was $11,000, and the method of advertisement was things such as painted wall signs to advertise coca-cola. The company’s advertising budget by 1911 rose to more than $1 million (Neeley & Çekin 2017). The company developed better advertising strategies aiming at reaching its customers; this increased its sales largely. The unique shape of the coca-cola bottle was designed to differentiate coca-cola from its competitors and imitators.
Very well, strategic branding helps a company build trust with consumers, potential clients, and customers. Excellent customer relations is the ingredient that helps a company maintain its customers.
References
Manzoor, A. (2016). Contemporary Energy Management Systems and Future Prospects. In Handbook of Research on Emerging Technologies for Electrical Power Planning, Analysis, and Optimization (pp. 265-292). IGI Global.
Neeley, T., & Çekin, E. (2017). Global Leadership in a Dynamic and Evolving Region: Molinas@ The Coca-Cola Company (A).
Serôdio, P. M., McKee, M., & Stuckler, D. (2018). Coca-Cola–a model of transparency in research partnerships? A network analysis of Coca-Cola’s research funding (2008–2016). Public health nutrition, 21(9), 1594-1607.