News Story Framing Effects
Introduction
News framing refers to the process whereby news media firms organize and plan on how to address a piece of news to the viewers, readers, or listeners by them focusing on a certain angle or perspective. The framing of the story has effects depending on the framing from different media firms for the journalists and consumers. The news can be delivered through newspapers, televisions, or radio. For example, a story about CAT scan screening for lung cancers in smokers was published by the New England Journal of Medicine. The news was on both television and newspaper. The newspaper’s information was more informative, accurate, and balanced than television news. Below are the different media which did the same story in different framings.
Washington Post Media
The media used the heading ‘Cancer study finds promise in CAT scans for smokers.’
The news stated profoundly on significant facts that would make the consumer understand CAT screening. This includes; harms that can be brought about by the testing which were exposed to radiation, the buildup of anxiety in a patient due to positive or negative results been found, and the medical complication which can be brought about by the scanning(Agus).
The objective of the media house focused more on health results, by looking at the harm caused and the good brought about by the scanning. Here finance affordability was not communicated.
Houston Chronicle Media
The media used the heading ‘Newer lungs cancer scans may save lives; a study suggests.’
(Smith, Katherine, Elizabeth and Ann 434). This media addressed the availability of CAT scan machines to be used in lung cancer screening, which was described. It also gave details about the cost of testing, though it gave the price in range form from $300 to $1500 per scan.
The objective of the media house was more focused on bringing out the business side of the CAT scan. There was no interest shown in bringing out the health perspectives and the stages a patient goes through.
Conclusion
The media firms should be objective. This is to make sure the consumer gets a full understanding of the news communicated. It is essential to be accurate as the consumer may need to understand the complete details to take in the story as positive or negative. As seen above, both the news media were not objective as they did not address all the issues about the CAT scan of lungs, and hence both consumers were left hanging.
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Works Cited
Agus, David B. The end of illness. Simon and Schuster, 2012.
Smith, Katherine Clegg, Elizabeth Edsall Kromm, and Ann Carroll Klassen. “Print news coverage of cancer: What prevention messages are conveyed when screening is newsworthy?.” Cancer Epidemiology 34.4 (2010): 434-441.