Process focus vs Repetitive focus
Process strategies are essential because they allow businesses to utilize currently-available resources instead of outsourcing. The four categories of process strategies include; process focus, repetitive focus, product focus and mass customizations focus. However, this assignment discusses the process focus and repetitive focus. According to studies, process focus occurs when production is capable of categorizing around processes to facilitate low-volume, high-variety production. On the other hand, the repetitive focus is a product-oriented process that falls between process and product focus. The repetitive focus utilizes previously organized modules to allow more customization. The difference between the two is that process focus strategy has greater product flexibility compared to repetitive focus. Process focus also requires more skilled workers than the repetitive focus strategy.
Process focus strategy is commonly used by organizations that are dependent on specific departments to avoid any complication. For example, in an office, the most reliable processes consist of payroll, human resources, and supply. There would be no employees in a firm without human resources. Similarly, there would be no workers without payroll to have them paid on time. Again, for a business to operate, the supply department is essential because of various resources. Therefore, process focus allows an organization to place special attention to processes that ensure the smooth running of the business.
An excellent example of repetitive focus is how fast-food firms operate because they deal with previously made components. A firm like McDonald uses this approach for its business model since it runs through the assembly line process. Since McDonald’s is repetitive in nature, its employees quickly master the ergonomically correct kitchen. Additionally, employees can do well in various branches of the company because a repetitive focus strategy requires less-skilled workers.