Research elements
Essay 1
The first essay has a very clear introduction. The writer outlines the history of the south Seattle community college. The writer had developed good ambitions of having a pantry to aid in educational purposes. The author had good plans for visiting pre-existing pantries to gain more information about the pantry business. The author will state the progress being in the third quarter of studies. The author has learned a lot about business, more specifically, that most important activity is the supply of materials to the pantry. The education course also requires students to take some courses in banking. Banking skills are essential in the pantry business. The current staff at the pastry has limited knowledge and skills in banking. Marketing at the pantry business has not been intensive depriving the pantry staff to gain skills. The author finds plenty of opportunities in the pantry business. Working at the pantry shop will enable the author to match the employment needs. Price is one of the factors the author considers essential. To determine the selling price of products, there is a need to establish the costs of the product. The selling price is derived from a multiplication of costs portion and standard cost food percentage. The author denotes the importance of a cost recipe in the calculation of the standard costs. The essay has a well-developed body that explains all aspects of price determination in pantries. The author explains the significance of marketing and essentials in marketing. Presentation is one of the essential activities in marketing. What attracts customers once they enter a shop is the product presentation. To achieve a high performing shop, the author emphasis focusing on the needs of customers.
Essay 2
The author has a well-structured body that addresses the statement of the problem. The author introduces the history of Starbucks. The points outlined in the introduction paragraphs indicate that the products at Starbucks have undergone several changes. Some of the changes denoted by the author in the first paragraphs include the alteration of recipes and the ingredients with the company logo undergoing a makeover. The changes are enhanced to meet the rising needs of the customer base. The author outlines how Starbucks Company survived economic crumbling by significantly reducing the costs. The efforts include a reduction in working hours and staff costs. There is also the alteration of company policies to change employee eligibility. The author denotes the role of competition on Starbucks Company. Many companies offer stiff competition to Starbucks in terms of offering quality products. This has compelled Starbucks to improve the health aspect of their products and giving more options to their customers. The author well outlines the steps taken by Starbucks to improve product health through the decline to use cow milk that was treated with hominines in their products. Other efforts included the change of products by reducing the fat content in the products. The effort was to reduce the fat and the level of calories in milk. Another effort was the elimination of artificial fats in Starbuck products more, especially in the region of North America. The efforts resulted in the development of new products such as the perfect Oatmeal and the Vivanno. The beverages had high health benefits and high nutritional value. The new beverages were comprised of bananas content and significant protein content.
Rogerian argument
The writers in the two essays apply Rogerian argument techniques. In the essay “student involvement,” the author well understands the other side of untrained employees in pantries and denotes that it is not their fault that they are not educated and lack essential skills such as banking skills. The writer outlines how a lack of skills can hinder performance. The author used this point to explain the point on the need for skills in pantry employees; skilled employees with marketing skills are efficient in increasing product sales. The author denotes the significance of education and skills in price determination. Employees with limited skills can rarely effectively determine the prices of the various gods in the pantry based on their costs. The writer outlines education as key in determining the needs and wants of the consumers. In the essay costs and calories, the author develops an argument on product differentiation. The author understands the previous products at Starbucks and explains the new features of the improved products. The author denotes the role of improved products in improving the health of the consumers. Product improvements stated by the author include the reduction of fat content and failure to use harmonized cow milk. The improvement of products enables consumers to gain higher nutritional benefits. The author denotes the role of product quality and consistency in marketing. The author develops an argument on how the Starbucks company responds to economic recessions. Product differentiation enables organization products to solve two challenges at the same time. Besides cutting expenses, product differentiation and improvement enables a company to promote higher health choices. The reduction of fats in milk products has been essential in cost reduction.