I believe that news stories are designed to inform the general public on the current issues affecting a specific region, country, or the entire world. Media corporations produce news items through different media to achieve a particular intended purpose. My speech focuses on the analysis of specific news stories and the impact of the news item to the general public. On April 24th, 2020, BBC published a news item titled With humans vulnerable: How about a digital helper? by Jessica Brown. Before I provide an analysis of this news article, I must give some information about the BBC. The British Broadcasting Corporation (BBC) was founded as a mass media company on October 18th, 1922. The corporation publishes worldwide stories that happen in everyday life. Sir David Clementi is the current chairman, and Lord Hall of Birkenhead is the director-general.
To begin with, BBC’s Jessica Brown story touches on Technology because she reports on news related to the Technology of business. The audience for this news article is people in the American and Chinese media, business practitioners, hospital staff, artificial intelligence, areas affected by COVID-19 pandemic, consumers, and enthusiasts. Furthermore, the California-based manufacture CkoudMinds are also part of the audience. The agenda for the news item is COVID-19 and Artificial Intelligence (AI). The news reports how CloudMinds Company has shipped more than 100 robots, which are useful in hospitals by supporting COVID-19 patients (Jessica, 2020). The values of this news item are based on eliteness, composition, and familiarity—the angle of the story circles around the events that happen in everyday life.
Furthermore, the news item’s main goal was to inform people about how specific companies are using AI technology to help health practitioners handle Coronavirus patients. The language used by the reporter is rigorous and formal based on the current global issue. (Jessica, 2020) The article has been accompanied by pictures of these robots and how they can be used in health facilities. These pictures are helpful because they help readers understand the purpose of the news item.
Furthermore, the news item emphasizes the use of AI technology in tackling the COVID-19 pandemic and its impact on how people work (Jessica, 2020). The news has no controversial issues, but it is somehow biased on people’s lives and work. Moreover, the story has some emotional impacts on the interests on the discussion of future developments. I think the article has an impact on how people understand the role of AI in the society.
Finally, I think this news article has been placed deliberately by media experts because there are several individuals and groups that can benefit from it. Therefore, this news is more placed for the development of the digital assistant technology. The author is successful in using current stories that attract reader’s attention and gives room for discussions for issues related to artificial intelligence. Therefore, my take is that the purpose of this news article is to arouse the attention of the general public and discussion surrounding AI for the benefit of the CloudMinds Company as well as other corporations mentioned in the news story.