Role of Public Relations in a Firm’s IMC Plan Replies
Cheyenne Davis
Public relations indeed helps develop a brand image by creating a positive public opinion concerning the image of a brand or a company. It indeed works by managing communication between the public and the company to protect its reputation, a concept that is found in integrated marketing communication. Public relations are measured using models, for instance, the Pyramid model developed by McNamara (2005), which assesses the outcome or the results of a public relation activity. This approach determines factors such as behavioral or attitudinal changes within the targeted population.
Monica Garcia
Public relations helps support an organization’s overall image or brand. Indeed public relations is critical in changing the public’s perception of a business, building relationships, and shaping its integrity or brand with the help of information. It is possible to measure the performance or success of a public relations program using approaches like the Pyramid model suggested by McNamara (2005), which looks at the results of a PR program. For instance, the model can be used to identify behavioral changes or attitudinal changes transformations after sending PR messages to a target audience through email or social media platforms like Facebook, Twitter, or Instagram.