Samsung Company takes certain measures for supplier development, customer development and supplier/customer co-development
Samsung Company takes certain measures for supplier development, customer development and supplier/customer co-development, which help in the achievement of the company’s objectives. The company ensures that it integrates communication, collaboration as well as top management and long term commitment with its suppliers. Research indicates that Samsung takes the measure of utilizing structured and unrestricted models used in supplier performance evaluation. The company ensures that it focuses on quality, delivery and cost, which are essential in supplier performances evaluation measures. Further, the company ensures that it gets a supplier development strategy which ensures that the Samsung company gives value-added services to the potential manufacturing customers.
For customer development, Samsung Company uses different measures to ensure they are effective. Customer development is measured frequently through acquisitions, activation as well as retention and the revenue, which helps the company in determining if their customer development is active. Further, Samsung Company has taken the measure of having a clear association between customer and supplier development in its supply chain management. Suppliers help the company in reaching the customers conveniently; hence a good supplier wins the trust of clients on the product. Having an effective supplier development is key for the company since they play a crucial role in product lifestyle ranging from sourcing of raw materials to reaching the consumers.
From the evaluation of the module on customer development, supplier development for Samsung Company, I have learnt that they play a significant role in the company’s achievement of set goals. I have learnt that the supplier development of a company is critical in determining customer development. Hence, there should be a linear association between supplier development and customer development. On the other hand, there are trends in supplier development where Samsung is now using different convenient suppliers for every stage of the product lifecycle. There is also the globalization aspect where suppliers can reach mass customers across the world.