SWOT analysis Apple Inc.
Introduction
The success within Apple Inc. involves the potential of strength over weakness through its schemes. SWOT analysis, therefore, reveals the systems and strategies of the business activities in facilitating its development based on the opportunities and force. Accordingly, the SWOT analysis model is a framework or tool for decision making that realizes weaknesses within a business process of an organization depending on the internal and external factors impacting the company (Sarsby, 2016). Therefore, this analysis of Apple Inc. conveys the strategic elements that affect the decisions within the company.
Strength
For instance, this element of the analysis recognizes the potentials that initiate the company’s ability to undermine the challenges or weaknesses. It also involves the opportunities and advantages that sustain the business through competitive environments. Elements within this sector include the internal conditions through the organization of the business processes. For example, Apple Inc. contains one of the world’s most influential and valuable brands. Considering the analysis of this factor, the organization can develop other new, relevant, profitable goods or products to the market. The original product holds the potential to perform better to other similar products due to the stable and predominant product.
Moreover, the marketing mix of Apple incorporation includes a premium pricing method that is associated with great benefits and profit margins. These internal schemes mean significant potential and strength as they raise the company’s profitability, regardless of the limited sales volume (Mas, 2018). Lastly, intensive growth and generic competitive strategies maintain the latest and advanced technology, hence controlling the organization’s competitive advantage. Therefore, concerning these analyses, the company can perform effectively against other organizations.
Weakness
For instance, this element fop uses on the challenges through the operations of the company. Besides, they involve internal factors that limit business growth. As an example, Apple Inc. has a limited network for distribution due to the various policies that govern the operations that are exclusivity. Concerning this aspect, the company’s management selects a specific seller that is authorized for the product distribution. Besides, the products generally have high prices. In turn, this only attracts individuals from the middle and upper class hence limiting the market.
Opportunities
Under the SWOT analysis, this element realizes the potential opportunities and chances available to the company. Besides, they are external factors that favor the performance of a company. For example, the company has a chance further to expand the market in terms of product distribution. Also, there is a rise in demand, posing an opportunity for increasing sales. Lastly, incorporation has the chance of developing new products and perform favorably through the market. Since the company has already built a strong demand, it is in a better position to perform well through the competitive environment.
Threat
Through this section, the concentration is on the threats that hinder specific schemes through the operational process. These are external factors that reduce the overall performance of the business, and the following includes the risks that face Apple Company (Mas, 2018). There is aggressive competition from different organizations with similar products. Example of such companies includes Samsung that additionally consider innovation and new technologies. The other threat connects to the imitation of Apple products that have been witnessed through numerous markets throughout the world. Lastly, the labor cost in different states like China has revealed a threat as this increases the general price of these products during the distributions. However, despite these threats and weaknesses, opportunities, and strengths place the company in a favorable position in terms of competition.
Reference
Mas, S. (2018). Definition and analysis of the market for the Apple Watch. GRIN Verlag.
Sarsby, A. (2016). SWOT analysis. Lulu. com.